SuppRankedEnsure vs Muscle Milk: Amazon sales compared
Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.
On Amazon, Ensure brings in an estimated $4.7M/mo versus $2.2M/mo for Muscle Milk, about 2.2× as much as its rival (modeled estimates, Oct 15, 2026). Ensure also sells more units (~137K vs ~71.2K a month) across 18 ranked products to 11. They meet in 4 Best Sellers lists, and Ensure out-sells Muscle Milk in every one.
Head to head
| Metric | Ensure | Muscle Milk |
|---|---|---|
| Est. revenue/mo | $4.7M | $2.2M |
| Est. units/mo | 137K | 71.2K |
| Overall rank (score) | #58 | #77 |
| Rank by est. revenue | #30 | #87 |
| SuppRanked score | 57.2 | 54.5 |
| Best-selling products | 18 | 11 |
| Categories ranked in | 5 | 7 |
| #1 category ranks | 1 | 0 |
| Gummy share | 0% | 0% |
Shared categories Est. revenue/mo in each Best Sellers top 100 · best position
| Category | Ensure | Muscle Milk |
|---|---|---|
| Ready-to-Drink Protein | $4.7M | $1.5M |
| Protein | $3.2M | $1.2M |
| Sports Nutrition | $1.5M | $1.2M |
| Diet & Sports Nutrition | $1.5M | $773K |
Top products
Ensure
Muscle Milk
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FAQ
Which sells more on Amazon, Ensure or Muscle Milk?
By SuppRanked's estimates, Ensure sells more: about $4.7M/mo in Amazon revenue versus $2.2M/mo for Muscle Milk. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
Who sells more ready-to-drink protein on Amazon, Ensure or Muscle Milk?
In the Ready-to-Drink Protein Best Sellers top 100, Ensure leads with ~$4.7M/mo estimated, against ~$1.5M/mo for Muscle Milk. Estimates only.