Updated October 16, 2026 · refreshed daily

Top supplement brands on Amazon, ranked

Free daily leaderboard of 3,493 supplement brands, ranked by estimated Amazon sales and revenue across 229 Best Sellers categories.

Est. revenue/mo, all brands$917M
Brands tracked3,493
Products ranked18,269
Est. units/mo35.6M
New reportThe State of Supplements on Amazon: October 20268 findings on who leads, how concentrated each category is and who owns the top 50. Modeled estimates.Read the report →
#ΔBrand Est. revenue/moScore Est. units/moProductsCategories #1sGummy
1·NOW FoodsScore 97.5 · 1.1M units$16.9M97.51.1M506
5-HTP+161
60%
2·NutricostScore 96.8 · 1.4M units$26.5M96.81.4M326
Alpha Lipoic Acid+170
110%
3·Nature MadeScore 83.0 · 1.7M units$23.1M83.01.7M133
B12+53
528%
4·Pure EncapsulationsScore 81.5 · 75K units$24.9M81.575K151
Antioxidant Combinations+100
60%
5·Nature's BountyScore 81.0 · 1.2M units$12.7M81.01.2M119
Calcium+67
510%
6·THORNEScore 80.2 · 1.1M units$37M80.21.1M100
EPA Supplements+78
20%
7·HorbäachScore 76.8 · 303K units$4M76.8303K173
Hyaluronic Acid+107
14%
8·CarlyleScore 76.7 · 307K units$4.1M76.7307K178
Garcinia Cambogia+117
12%
9·Micro IngredientsScore 75.6 · 428K units$11.8M75.6428K123
Astaxanthin+84
20%
10·Sports ResearchScore 75.2 · 695K units$18.1M75.2695K73
Fish Oil (Omega-3)+63
41%
11·Life ExtensionScore 74.5 · 4K units$7.6M74.54K142
French Maritime Pine Bark Extract+89
20%
12·Nature's WayScore 73.2 · 341K units$5.1M73.2341K140
Elderberry+83
46%
13·BulkSupplementsScore 72.7 · 149K units$3.8M72.7149K186
Soy Protein+104
—0%
14▲1Garden of LifeScore 71.6 · 593K units$16.5M71.6593K81
Acidophilus+51
—7%
15▼1MaryRuth'sScore 71.6 · 527K units$14.2M71.6527K86
Echinacea+57
229%
16·OllyScore 68.8 · 536K units$8.8M68.8536K49
Chromium+29
155%
17·Nordic NaturalsScore 68.2 · 305K units$10.5M68.2305K78
DHA Supplements+22
413%
18·Bronson VitaminsScore 67.7 · 277K units$3M67.7277K75
CLA+56
40%
19·Amazon BasicsScore 67.3 · 431K units$4.3M67.3431K46
Sleep Supplements+42
143%
20·VitamaticScore 67.0 · 181K units$2.4M67.0181K107
Lactase+70
—26%
21·SolarayScore 65.7 · 1K units$2.1M65.71K128
Bromelain+76
—0%
22·Optimum NutritionScore 65.4 · 249K units$8.1M65.4249K30
BCAAs+19
30%
23·NatureWiseScore 64.8 · 233K units$3.4M64.8233K53
Antioxidants+43
50%
24·Dr. BergScore 64.8 · 239K units$6.9M64.8239K36
B1 (Thiamine)+42
10%
25·QunolScore 64.6 · 331K units$8.4M64.6331K31
CoQ10+15
126%
26·Physician's CHOICEScore 64.4 · 402K units$8.6M64.4402K20
Acidophilus+15
815%
27·SwansonScore 63.7 · 55.9K units$1.1M63.755.9K148
Omega-9+80
—0%
28·MetamucilScore 63.5 · 326K units$9.8M63.5326K20
Dietary Fiber+8
120%
29·Doctor's BestScore 63.5 · 156K units$3.6M63.5156K65
MSM+43
10%
30·NatureBellScore 63.4 · 132K units$2.6M63.4132K63
Post-Workout & Recovery+52
—0%
31▲1Jarrow FormulasScore 62.7 · 144K units$3.9M62.7144K59
Carnitine+48
—0%
32▼1OrgainScore 62.7 · 284K units$7.4M62.7284K23
Plant Protein+14
20%
33▲1Designs for HealthScore 62.5 · 101K units$4.7M62.5101K83
Omega-6+65
—0%
34▼1SolgarScore 62.4 · 125K units$2.3M62.4125K75
Evening Primrose+48
—0%
35·Force FactorScore 62.3 · 148K units$3.9M62.3148K57
Hawthorn+34
111%
36·VitafusionScore 62.2 · 326K units$3.4M62.2326K21
Alfalfa+20
—100%
37·ZazzeeScore 61.9 · 111K units$3M61.9111K60
Astragalus+43
—0%
38▲1NatrolScore 61.7 · 313K units$4M61.7313K28
Sleep Supplements+9
—29%
39▼1LemmeScore 61.4 · 199K units$6M61.4199K21
Fat Burners+27
—67%
40·Nature's TruthScore 60.1 · 79.8K units$886K60.179.8K78
Flaxseed+59
—19%
41·Liquid I.V.Score 59.7 · 189K units$5M59.7189K11
Electrolyte Replacements+2
—0%
42·CLIFScore 59.1 · 172K units$3.2M59.1172K39
Endurance & Energy Bars+5
—0%
43▲5Quest NutritionScore 59.0 · 187K units$4.8M59.0187K16
Protein Bars+5
—0%
44▼1Emergen-CScore 58.7 · 226K units$4.2M58.7226K20
Vitamin C+6
120%
45▼1CentrumScore 58.5 · 278K units$4.5M58.5278K11
Multivitamins+3
—36%
46▼1Puritan's PrideScore 58.4 · 87.4K units$1.4M58.487.4K50
Beta Carotenes+30
—0%
47▲11ResiliaScore 58.4 · 213K units$6.4M58.4213K10
Garlic+6
30%
48▼2EnsureScore 58.1 · 177K units$5.9M58.1177K18
Ready-to-Drink Protein+4
10%
49▼2Integrative TherapeuticsScore 58.0 · 114K units$3.1M58.0114K29
Adrenal Extracts+24
—0%
50·Source NaturalsScore 57.9 · 48.3K units$816K57.948.3K83
DMAE+45
—0%
51▼2HumannScore 57.8 · 99.8K units$3.7M57.899.8K21
Grape Seed Extract+17
119%
52▼1Vital ProteinsScore 57.7 · 247K units$7.9M57.7247K6
Collagen+3
10%
53▲1GoliScore 57.4 · 154K units$3.2M57.4154K14
Ashwagandha+15
193%
54▼1NAKEDScore 57.4 · 88.8K units$3.7M57.488.8K16
Rice Protein+16
10%
55▼3MomentousScore 57.3 · 116K units$4.9M57.3116K16
Testosterone Boosters+22
—0%
56▼1RitualScore 57.3 · 144K units$6M57.3144K15
Choline+15
20%
57▼1Transparent LabsScore 57.2 · 82.5K units$4.4M57.282.5K22
Whey Protein+23
—0%
58▲12Pure ProteinScore 57.0 · 179K units$3.9M57.0179K8
Protein Bars+4
10%
59▼2One A DayScore 56.9 · 204K units$3.7M56.9204K13
Prenatal Vitamins+4
—15%
60▼1CulturelleScore 56.4 · 154K units$3.7M56.4154K12
Probiotics+8
—17%
61·AZOScore 56.3 · 147K units$2.5M56.3147K8
Cranberry+6
112%
62▼2GNCScore 56.3 · 37.2K units$1.5M56.337.2K73
Yohimbe+46
—0%
63▼1Clean NutraceuticalsScore 56.3 · 81.5K units$2.3M56.381.5K30
Horny Goat Weed+29
—7%
64▼1Gaia HerbsScore 56.0 · 46.4K units$1.7M56.046.4K59
Olive Leaf+34
—5%
65▼1SmartyPantsScore 56.0 · 141K units$3.3M56.0141K16
Prenatal Vitamins+12
—81%
66▼1BenefiberScore 56.0 · 116K units$2.2M56.0116K7
Dietary Fiber+5
—29%
67▼1Ultima ReplenisherScore 55.8 · 126K units$3.7M55.8126K5
Energy Powders+4
10%
68▼1Piping RockScore 55.5 · 24.2K units$264K55.524.2K86
Arjuna+59
—0%
69·Whole Foods MarketScore 55.4 · 40.7K units$535K55.440.7K58
Hemp Protein+43
—0%
70▼2Deal SupplementScore 55.4 · 57.6K units$1.2M55.457.6K33
Vitamin K1+30
—0%
71·PreserVisionScore 55.3 · 119K units$3.7M55.3119K9
Blended Vitamin & Mineral Supplements+9
10%
72·AlignScore 54.7 · 122K units$4.4M54.7122K13
Probiotics+3
—38%
73▲2Natural FactorsScore 54.5 · 39.6K units$960K54.539.6K50
Licorice Root+39
10%
74·AnimalScore 54.4 · 63.7K units$2.7M54.463.7K18
Alfalfa+18
—0%
75▼2MetagenicsScore 54.3 · 61.2K units$2.3M54.361.2K33
Vitamin D3 & K2+27
—0%
76·MegaFoodScore 54.1 · 75K units$2.3M54.175K22
Iron+17
—0%
77·Muscle MilkScore 54.0 · 65.6K units$2M54.065.6K11
Ready-to-Drink Protein+6
—0%
78·DymatizeScore 54.0 · 81.8K units$3.1M54.081.8K8
Weight Gainers+7
10%
79▲1AtkinsScore 53.8 · 73K units$1.6M53.873K14
Ready-to-Drink Protein+5
—0%
80▼1Zarbee'sScore 53.7 · 99K units$1.2M53.799K9
Elderberry+7
—33%
81▲3Herb PharmScore 53.3 · 24.3K units$428K53.324.3K62
Kava Kava+36
—0%
82·Carlson LabsScore 53.2 · 39.1K units$1.5M53.239.1K49
Fish Oil (Omega-3)+20
—0%
83▼2Jocko FuelScore 53.1 · 59.3K units$2.6M53.159.3K9
Krill Oils+13
—0%
84▲1AirborneScore 53.0 · 89.5K units$1.6M53.089.5K7
Elderberry+4
—43%
85▲1VEVScore 53.0 · 83K units$1.6M53.083K11
Berberine+8
29%
86▼3Serene HerbsScore 53.0 · 90K units$3.9M53.090K5
Detox & Cleanse+6
30%
87·HimalayaScore 52.8 · 30.4K units$749K52.830.4K35
Andrographis Paniculata+29
60%
88▲1Premier ProteinScore 52.6 · 72.3K units$2.3M52.672.3K8
Whey Protein+4
—0%
89▲2BluebonnetScore 52.5 · 25.8K units$538K52.525.8K57
Manganese+33
—0%
90·Live ConsciousScore 52.5 · 69.1K units$2.3M52.569.1K12
Collagen+13
—0%
91▲1Honey StingerScore 52.4 · 69.4K units$1.3M52.469.4K9
Endurance & Energy Bars+3
10%
92▲3Wholesome WellnessScore 52.3 · 71.5K units$2.1M52.371.5K6
Liver Extracts+8
—0%
93·Cata-KorScore 52.3 · 70.5K units$2.6M52.370.5K6
Resveratrol+5
10%
94·Snap SupplementsScore 52.3 · 38.2K units$1.3M52.338.2K23
Lipase+13
—13%
95▲1Venture PalScore 52.3 · 61.9K units$649K52.361.9K11
Sodium+8
—0%
96▲2IsopureScore 52.1 · 49.5K units$2.4M52.149.5K9
Rice Protein+8
—0%
97NewVimerson HealthScore 52.0 · 70.2K units$1.8M52.070.2K4
Chondroitin+7
40%
98▲1ForestLeafScore 51.9 · 44.8K units$966K51.944.8K13
B2 (Riboflavin)+20
—0%
99▲1Vital NutrientsScore 51.9 · 35.1K units$1.4M51.935.1K33
Carnitine+33
—0%
100▲1Clean NutraScore 51.7 · 45.2K units$1.2M51.745.2K23
Bilberry+17
222%
Estimates, not Amazon data. Modeled from public Best Sellers ranks and list prices; not profit. How it works

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