Best-selling Vitamins brands on Amazon

Q: What is the best-selling Vitamins brand on Amazon?

By estimated revenue, Nature Made is the best-selling Vitamins brand on Amazon right now, at roughly $5.6M/mo from 17 products in the Vitamins Best Sellers top 100 (best position #3). These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.

40 brands have products in the Amazon Best Sellers top 100 for Vitamins. Ordered by how strongly each brand ranks in this list (higher positions and more products count more). Last updated October 15, 2026.

Est. revenue/mo, top 100$50.2M

Brands in top 10040

Category leaderNature Made~$5.6M/mo est.

#1 productSports Research$1.3M/mo est.

#	Brand	Best rank	Products	Est. units/mo	Est. revenue/mo	Overall score
1	Nature MadeBest #3 · 17 products	#3	17	431K	$5.6M	97.2
2	Nature's BountyBest #20 · 8 products	#20	8	211K	$2.1M	89.4
3	THORNEBest #14 · 6 products	#14	6	14K	$4.2M	90.5
4	CentrumBest #8 · 4 products	#8	4	145K	$2.6M	63.9
5	OllyBest #16 · 7 products	#16	7	133K	$2.1M	76.4
6	VitafusionBest #13 · 4 products	#13	4	91.9K	$849K	69.3
7	Pure EncapsulationsBest #15 · 3 products	#15	3	76.6K	$2.9M	81.0
8	One A DayBest #18 · 3 products	#18	3	70.8K	$1.2M	61.8
9	RitualBest #23 · 2 products	#23	2	63.8K	$2.6M	62.1
10	AirborneBest #50 · 3 products	#50	3	36.6K	$732K	56.1
11	Sports ResearchBest #1 · 2 products	#1	2	68.5K	$1.6M	84.5
12	MaryRuth'sBest #5 · 3 products	#5	3	72.7K	$2.7M	76.5
13	Micro IngredientsBest #24 · 2 products	#24	2	46.9K	$1.2M	78.5
14	SmartyPantsBest #52 · 3 products	#52	3	58.1K	$1.6M	61.0
15	Dr. BergBest #9 · 2 products	#9	2	50.5K	$1M	66.5
16	NutricostBest #31 · 2 products	#31	2	40.7K	$608K	94.2
17	NOW FoodsBest #42 · 2 products	#42	2	37.6K	$317K	85.9
18	Amazon BasicsBest #39 · 3 products	#39	3	46.3K	$445K	74.2
19	NatureWiseBest #2 · 1 product	#2	1	48.7K	$730K	66.5
20	WEEMBest #4 · 1 product	#4	1	108K	$3.8M	57.2
21	Emergen-CBest #6 · 1 product	#6	1	37.9K	$492K	60.3
22	NUTRAHARMONYBest #12 · 1 product	#12	1	48.7K	$1.2M	52.9
23	Bronson VitaminsBest #17 · 1 product	#17	1	37.3K	$372K	69.8
24	Wholesome StoryBest #25 · 1 product	#25	1	28.8K	$805K	49.5
25	MetagenicsBest #36 · 1 product	#36	1	22.1K	$661K	56.8
26	Mommy's BlissBest #41 · 1 product	#41	1	20.2K	$252K	50.4
27	NUSAVABest #44 · 1 product	#44	1	19.8K	$493K	51.0
28	TRUBest #46 · 1 product	#46	1	18.7K	$915K	48.0
29	GoliBest #47 · 1 product	#47	1	18.3K	$274K	61.8
30	Garden of LifeBest #60 · 1 product	#60	1	15.4K	$616K	77.4
31	Life ExtensionBest #64 · 1 product	#64	1	14.9K	$134K	70.0
32	TruHeightBest #69 · 1 product	#69	1	14K	$630K	47.6
33	Nature's WayBest #75 · 1 product	#75	1	13.2K	$218K	62.5
34	DdropsBest #81 · 1 product	#81	1	12.5K	$170K	47.7
35	ONNITBest #84 · 1 product	#84	1	12.2K	$975K	47.6
36	NEURIVABest #87 · 1 product	#87	1	11.9K	$476K	49.3
37	PreserVisionBest #88 · 1 product	#88	1	11.8K	$290K	55.0
38	HorbäachBest #92 · 1 product	#92	1	11.4K	$132K	65.0
39	Organics OceanBest #96 · 1 product	#96	1	15.3K	$549K	54.6
40	Sandhu'sBest #97 · 1 product	#97	1	14.4K	$431K	44.5

Top 10 Vitamins products

#	Product	Brand	Est. revenue/mo
1	Sports Research® Vegan Vitamin D3 + K2 w/Coconut Oil, 60 Count Plantgels™ \| Plant-Based… Sports Research	Sports Research	$1.3M
2	NatureWise Vitamin D3 5000IU Supplement, Immune Support, 360 Mini Softgels \| Vitamin D… NatureWise	NatureWise	$730K
3	Nature Made Vitamin D3 1000 IU (25 mcg), 300 Vitamin D Softgels \| Vitamin D Supplement… Nature Made	Nature Made	$486K
4	WEEM Hair Skin and Nails Gummies - Supports Healthy Hair - Vegan biotin Vitamins for… WEEM	WEEM	$3.8M
5	MARYRUTH'S Liquid Multivitamin + Hair Growth, Clinically Thicker Hair, 15oz \| Clinically… MaryRuth's	MaryRuth's	$1.8M
6	Emergen-C Vitamin C 1000mg Immune Support Powder, Orange, 30 Packets \| B Vitamins for… Emergen-C	Emergen-C	$492K
7	Nature Made Vitamin D3 K2 Supplement, 30 Softgels \| Vitamin D 5000 IU (125 mcg) for… Nature Made	Nature Made	$681K
8	Centrum Silver Women's Multivitamin for Women 50 and Over, 200 Tablets \| Contains Vitamin… Centrum	Centrum	$1M
9	Dr. Berg 7-in-1 Vitamin D3 K2 5000 IU \| Naturally Derived D3 \| 4X Lab-Tested & Verified… Dr. Berg	Dr. Berg	$682K
10	Centrum Silver Men's 50+ Multivitamin with Vitamin D3, B-Vitamins, Zinc for Memory and… Centrum	Centrum	$1M

Estimates, not official Amazon data. Rankings and revenue are modeled from public Amazon Best Sellers lists and list prices (units × price, before returns, discounts and fees; not profit) and may differ from real sales. How it works.

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Top 10 Vitamins brands by revenue

Nature Made, THORNE, WEEM and seven more, with each brand's estimated revenue share.

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Head-to-head comparisons

Related categories

Vitamin B · 26 shared brands
Vitamin D · 18 shared brands
Multivitamins · 17 shared brands
Omega Oils · 20 shared brands
Essential Fatty Acids · 19 shared brands
Vitamin C · 16 shared brands

Vitamins brands on Amazon: FAQ

What is the best-selling Vitamins brand on Amazon?

By estimated revenue, Nature Made is the best-selling Vitamins brand on Amazon right now, at roughly $5.6M/mo from 17 products in the Vitamins Best Sellers top 100 (best position #3). These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.

What is the #1 best-selling Vitamins product on Amazon?

On October 15, 2026 the #1 product in Amazon's Vitamins Best Sellers list was Sports Research® Vegan Vitamin D3 + K2 w/Coconut Oil, 60 Count Plantgels™ | Plant-Based Vitamin D… from Sports Research, with an estimated 54.1K units and ~$1.3M in revenue per month. Ranks change hourly, so check Amazon for the live list.

How many Vitamins brands are in Amazon's top 100?

40 distinct brands have at least one product in the Vitamins top 100. The 10 biggest by estimated revenue account for about 62% of the list's estimated sales, and the top 3 for about 28%.

How much do the top Vitamins products sell on Amazon?

We estimate the top 100 Vitamins products together bring in about $50.2M a month at list price, before returns, discounts and fees. Treat it as an order-of-magnitude figure. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.

How are these rankings calculated?

We read the public Amazon Best Sellers list daily, match each product to its brand, estimate monthly units from Amazon's “bought in past month” badges and sales-rank curves, and multiply by list price. Full details are on the methodology page.

Best-selling Vitamins brands on Amazon

Top 10 Vitamins products

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Top 10 Vitamins brands by revenue

Head-to-head comparisons

Related categories

Vitamins brands on Amazon: FAQ

What is the best-selling Vitamins brand on Amazon?

What is the #1 best-selling Vitamins product on Amazon?

How many Vitamins brands are in Amazon's top 100?

How much do the top Vitamins products sell on Amazon?

How are these rankings calculated?

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