SuppRankedSmartyPants
SmartyPants sells an estimated 107K units a month on Amazon across 13 Best Sellers products, worth roughly $2.7M/mo in gross revenue at list price (a modeled estimate, not Amazon data). That puts it #41 of 935 tracked supplement brands by SuppRanked score and #36 by estimated revenue. It peaks at #4 in Amazon's Prenatal Vitamins Best Sellers list. Its biggest niche is multivitamins, where it is #6 by estimated revenue with about 5% of that top 100's est. sales. The top seller is SmartyPants Prenatal Multivitamin Gummies, Vitamin D & C, Omega 3, 90… at ~$770K/mo est.
Categories Ranked in 8 Best Sellers lists · best position shown
SmartyPants products on Amazon Best Sellers Sorted by est. revenue/mo
Prices, ratings and ranks as seen on October 15, 2026. Links go to the product on Amazon.com.
Competitors & comparisons
Top rivals in Vitamins
- Ritual · $2.6M/mo est.
- Nature's Bounty · $2.1M/mo est.
- Olly · $2.1M/mo est.
- Sports Research · $1.6M/mo est.
- One A Day · $1.2M/mo est.
- Micro Ingredients · $1.2M/mo est.
SmartyPants comparisons
Brands ranked near SmartyPants
- #37 Ritual · $4.6M/mo est.
- #38 One A Day · $2.8M/mo est.
- #39 Goli · $2.1M/mo est.
- #40 Culturelle · $2.6M/mo est.
- #42 Create · $4.3M/mo est.
- #43 Emergen-C · $1.4M/mo est.
- #44 Force Factor · $1.4M/mo est.
- #45 Pure Protein · $2.5M/mo est.
Top 10 lists featuring SmartyPants
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Advertise on SuppRanked →How is SmartyPants ranked?
The score (0–100) blends estimated monthly units (60%), category rank visibility (30%) and breadth across categories (10%). Est. revenue/mo is estimated units × list price, summed across the brand's ranked products. Methodology