SuppRankedMultivitamins market on Amazon
Multivitamins products on Amazon bring in an estimated $42.4M/mo (~1.8M units) across the 167 products from 78 brands we track. MaryRuth's leads with about 10% of estimated sales and the top 3 brands hold 27%, a fragmented market.
Brand share Share of est. revenue · top 10
Track the Multivitamins market
Weekly brand ranks and changes, or every brand as a CSV.
Multivitamins brand leaderboard By est. revenue/mo
Plus 48 more brands. Full list for every brand: SuppRanked Data.
Rising brands Overall rank, like-for-like vs the previous day · how
Top Multivitamins products By est. revenue/mo
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Multivitamins market FAQ
How big is the Multivitamins market on Amazon?
About $42.4M a month in estimated Amazon.com sales at list price (~1.8M units), summed across the 167 Multivitamins products SuppRanked tracks in Amazon's supplement Best Sellers lists. Products outside those lists are not counted, so treat it as a floor and an order-of-magnitude figure. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 16, 2026), not official Amazon sales data.
Which brands lead the Multivitamins market on Amazon?
MaryRuth's leads with about 10% of estimated sales (~$4.2M/mo). The top 3 (MaryRuth's, Centrum, Gruns) hold about 27% and the top 10 about 61%.
How many Multivitamins brands sell on Amazon?
We count 78 identified brands with at least one Multivitamins product in the lists we track, as of October 16, 2026. A product counts when its title names Multivitamins as its main ingredient or form; see the methodology.
Updated October 16, 2026. A product counts when its title names Multivitamins as its main ingredient or form; a product can count in more than one market. Methodology · All 60 markets