Supplement markets on Amazon

60 ingredient and form markets, sized by estimated monthly Amazon revenue, with the leading brand and how much the top 3 hold. Updated October 16, 2026.

MarketEst. revenue/moBrandsLeaderTop 3 share
Gummy Supplements372 brands · leader Lemme$94M372Lemme15%
Probiotics107 brands · leader Garden of Life$50.4M107Garden of Life30%
Magnesium75 brands · leader Pure Encapsulations$47.4M75Pure Encapsulations22%
Multivitamins78 brands · leader MaryRuth's$42.4M78MaryRuth's27%
Creatine75 brands · leader THORNE$37.5M75THORNE37%
Protein Powder165 brands · leader Orgain$36.3M165Orgain29%
Collagen73 brands · leader Vital Proteins$35.9M73Vital Proteins33%
Fish Oil & Omega-3118 brands · leader Nordic Naturals$35.1M118Nordic Naturals41%
Vitamin D385 brands · leader Sports Research$29.3M85Sports Research37%
Electrolytes82 brands · leader Liquid I.V.$28.5M82Liquid I.V.38%
Magnesium Glycinate33 brands · leader Pure Encapsulations$27.4M33Pure Encapsulations31%
Collagen Peptides42 brands · leader Vital Proteins$26.1M42Vital Proteins45%
Whey Protein57 brands · leader Optimum Nutrition$21.1M57Optimum Nutrition29%
Protein Shakes (Ready to Drink)36 brands · leader Core Power$18.6M36Core Power57%
Vitamin D3 + K264 brands · leader Sports Research$18.5M64Sports Research39%
Fiber & Psyllium70 brands · leader Metamucil$18.1M70Metamucil52%
Protein Bars40 brands · leader Pure Protein$15.3M40Pure Protein50%
Prenatal Vitamins50 brands · leader Ritual$15.1M50Ritual38%
CoQ1047 brands · leader Qunol$13.5M47Qunol52%
Milk Thistle & Liver Formulas78 brands · leader Dose$13.4M78Dose40%
Vitamin C49 brands · leader Emergen-C$13.1M49Emergen-C38%
Turmeric & Curcumin86 brands · leader Qunol$12M86Qunol36%
NAD+ & NMN52 brands · leader Cata-Kor$10.8M52Cata-Kor47%
Iron58 brands · leader THORNE$10.4M58THORNE28%
Vitamin B1241 brands · leader Nature Made$10M41Nature Made37%
Glucosamine & Joint Supplements110 brands · leader Vimerson Health$9.8M110Vimerson Health27%
Calcium52 brands · leader Citracal$9.5M52Citracal27%
Melatonin23 brands · leader Natrol$8.9M23Natrol56%
Berberine66 brands · leader THORNE$8.7M66THORNE29%
Vitamin B Complex44 brands · leader THORNE$8.6M44THORNE31%
Beet Root55 brands · leader Rosabella$7.7M55Rosabella49%
Mushroom Supplements43 brands · leader Real Mushrooms$7.6M43Real Mushrooms28%
Greens Powder & Superfoods68 brands · leader Gruns$7.6M68Gruns58%
Pre-Workout47 brands · leader C4$7.1M47C424%
Biotin32 brands · leader MaryRuth's$6.8M32MaryRuth's38%
Zinc49 brands · leader THORNE$6.7M49THORNE29%
Lutein & Eye Vitamins46 brands · leader PreserVision$6.4M46PreserVision66%
Plant-Based Protein76 brands · leader Truvani$6.3M76Truvani25%
Digestive Enzymes77 brands · leader Physician's CHOICE$6.2M77Physician's CHOICE39%
Ashwagandha64 brands · leader Goli$5.8M64Goli32%
Oregano Oil58 brands · leader Resilia$5.6M58Resilia51%
Elderberry37 brands · leader Nature's Way$5.5M37Nature's Way43%
Cranberry40 brands · leader AZO$5.4M40AZO44%
Glutathione24 brands · leader Cymbiotika$4.8M24Cymbiotika50%
Creatine Gummies14 brands · leader Create$4.7M14Create37%
Beef Organ Supplements30 brands · leader Ancestral Supplements$4.6M30Ancestral Supplements58%
Black Seed Oil55 brands · leader Healths Harmony$4.1M55Healths Harmony25%
Inositol46 brands · leader Wholesome Story$4.1M46Wholesome Story38%
BCAA & EAA (Amino Acids)34 brands · leader BodyHealth$3.7M34BodyHealth43%
NAC (N-Acetyl Cysteine)44 brands · leader Pure Encapsulations$3.5M44Pure Encapsulations57%
Quercetin58 brands · leader Pure Encapsulations$3.3M58Pure Encapsulations24%
L-Theanine26 brands · leader Sports Research$3.2M26Sports Research46%
Krill Oil50 brands · leader MegaRed$2.4M50MegaRed37%
MCT Oil50 brands · leader Natural Force$2.4M50Natural Force35%
Lion's Mane15 brands · leader Real Mushrooms$2.3M15Real Mushrooms49%
Sea Moss15 brands · leader Natural Rems$2.2M15Natural Rems68%
Shilajit61 brands · leader ROOT LABS$2.1M61ROOT LABS23%
Apple Cider Vinegar29 brands · leader Goli$1.8M29Goli61%
Tongkat Ali18 brands · leader Momentous$1.4M18Momentous27%
Apple Cider Vinegar Gummies12 brands · leader Goli$722K12Goli80%

Each market sums the products whose titles name that ingredient or form as the main one, across the Best Sellers lists we track. Markets overlap (creatine gummies also count in creatine). Methodology

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Estimates, not Amazon data. Modeled from public Best Sellers ranks and list prices; not profit. How it works