Supplement categories

40 Amazon Best Sellers categories we track, with the combined est. revenue/mo of each top 100 and its leading brand.

CategoryBrandsEst. revenue/moLeaderTop 10
Vitamins, Minerals & Supplements55 brands · $113M/mo55$113MNature MadeTop 10
Sports Nutrition58 brands · $66.8M/mo58$66.8MOptimum NutritionTop 10
Diet & Sports Nutrition69 brands · $78M/mo69$78MOptimum NutritionTop 10
Vitamins41 brands · $50.2M/mo41$50.2MNature MadeTop 10
Multivitamins38 brands · $23M/mo38$23MCentrumTop 10
Vitamin B43 brands · $26M/mo43$26MNature MadeTop 10
Vitamin C44 brands · $5.9M/mo44$5.9MEmergen-CTop 10
Vitamin D39 brands · $11.3M/mo39$11.3MNature MadeTop 10
Vitamin D3 & K268 brands · $18.8M/mo68$18.8MSports ResearchTop 10
Prenatal Vitamins47 brands · $23M/mo47$23MNature MadeTop 10
Minerals54 brands · $40.1M/mo54$40.1MNature MadeTop 10
Magnesium59 brands · $34.1M/mo59$34.1MNature MadeTop 10
Zinc50 brands · $6.4M/mo50$6.4MNOW FoodsTop 10
Iron64 brands · $10.7M/mo64$10.7MMaryRuth'sTop 10
Calcium54 brands · $7.2M/mo54$7.2MCaltrateTop 10
Herbal Supplements62 brands · $41.6M/mo62$41.6MNOW FoodsTop 10
Ashwagandha67 brands · $8.3M/mo67$8.3MGoliTop 10
Turmeric49 brands · $7.7M/mo49$7.7MQunolTop 10
Mushrooms51 brands · $7.1M/mo51$7.1MHost DefenseTop 10
Berberine18 brands · $2M/mo18$2MMicro IngredientsTop 10
Shilajit63 brands · $1.6M/mo63$1.6MBetter AltTop 10
Digestive Supplements55 brands · $38.4M/mo55$38.4MCulturelleTop 10
Probiotics51 brands · $32.2M/mo51$32.2MGarden of LifeTop 10
Dietary Fiber65 brands · $14.1M/mo65$14.1MMetamucilTop 10
Essential Fatty Acids53 brands · $27M/mo53$27MNordic NaturalsTop 10
Fish Oil (Omega-3)56 brands · $18.5M/mo56$18.5MNature MadeTop 10
Omega Oils51 brands · $16.9M/mo51$16.9MNordic NaturalsTop 10
Collagen68 brands · $40.7M/mo68$40.7MSports ResearchTop 10
Sleep Supplements43 brands · $9.8M/mo43$9.8MNatrolTop 10
Antioxidants51 brands · $20.8M/mo51$20.8MQunolTop 10
Amino Acids52 brands · $49.6M/mo52$49.6MNutricostTop 10
Creatine71 brands · $44.5M/mo71$44.5MCreateTop 10
Protein56 brands · $31.4M/mo56$31.4MEnsureTop 10
Whey Protein63 brands · $24.4M/mo63$24.4MIsopureTop 10
Plant Protein68 brands · $6.8M/mo68$6.8MNOW FoodsTop 10
Pre-Workout54 brands · $4.7M/mo54$4.7MNutricostTop 10
Post-Workout & Recovery72 brands · $2.6M/mo72$2.6MNOW FoodsTop 10
Electrolyte Replacements55 brands · $20.7M/mo55$20.7MLiquid I.V.Top 10
Testosterone Boosters63 brands · $6M/mo63$6MNugenixTop 10
Fat Burners54 brands · $3.1M/mo54$3.1MHydroxycutTop 10

Category revenue sums the top 100 products in each list. A product can appear in several lists, so category totals overlap.

Estimates, not official Amazon data. Rankings and revenue are modeled from public Amazon Best Sellers lists and list prices (units × price, before returns, discounts and fees; not profit) and may differ from real sales. How it works.