Vitamin C market on Amazon

Vitamin C products on Amazon bring in an estimated $13.1M/mo (~710K units) across the 94 products from 49 brands we track. Emergen-C leads with about 22% of estimated sales and the top 3 brands hold 38%, a moderately concentrated market.

Est. market revenue/mo$13.1M
Est. units/mo710K
Brands · products49 · 94
Top 3 share38%Top 10: 63%

Brand share Share of est. revenue · top 10

Track the Vitamin C market

Weekly brand ranks and changes, or every brand as a CSV.

Vitamin C brand leaderboard By est. revenue/mo

Plus 19 more brands. Full list for every brand: SuppRanked Data.

Rising brands Overall rank, like-for-like vs the previous day · how

Top Vitamin C products By est. revenue/mo

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Vitamin C market FAQ

How big is the Vitamin C market on Amazon?

About $13.1M a month in estimated Amazon.com sales at list price (~710K units), summed across the 94 Vitamin C products SuppRanked tracks in Amazon's supplement Best Sellers lists. Products outside those lists are not counted, so treat it as a floor and an order-of-magnitude figure. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 16, 2026), not official Amazon sales data.

Which brands lead the Vitamin C market on Amazon?

Emergen-C leads with about 22% of estimated sales (~$2.9M/mo). The top 3 (Emergen-C, Nature Made, Airborne) hold about 38% and the top 10 about 63%.

How many Vitamin C brands sell on Amazon?

We count 49 identified brands with at least one Vitamin C product in the lists we track, as of October 16, 2026. A product counts when its title names Vitamin C as its main ingredient or form; see the methodology.

Updated October 16, 2026. A product counts when its title names Vitamin C as its main ingredient or form; a product can count in more than one market. Methodology · All 60 markets

Estimates, not Amazon data. Modeled from public Best Sellers ranks and list prices; not profit. How it works