SuppRankedPlant-Based Protein market on Amazon
Plant-Based Protein products on Amazon bring in an estimated $5.6M/mo (~136K units) across the 115 products from 74 brands we track. Truvani leads with about 13% of estimated sales and the top 3 brands hold 27%, a fragmented market.
Brand share Share of est. revenue · top 10
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Plant-Based Protein brand leaderboard By est. revenue/mo
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Top Plant-Based Protein products By est. revenue/mo
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Plant-Based Protein market FAQ
How big is the Plant-Based Protein market on Amazon?
About $5.6M a month in estimated Amazon.com sales at list price (~136K units), summed across the 115 Plant-Based Protein products SuppRanked tracks in Amazon's supplement Best Sellers lists. Products outside those lists are not counted, so treat it as a floor and an order-of-magnitude figure. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 18, 2026), not official Amazon sales data.
Which brands lead the Plant-Based Protein market on Amazon?
Truvani leads with about 13% of estimated sales (~$710K/mo). The top 3 (Truvani, Garden of Life, NAKED) hold about 27% and the top 10 about 50%.
How many Plant-Based Protein brands sell on Amazon?
We count 74 identified brands with at least one Plant-Based Protein product in the lists we track, as of October 18, 2026. A product counts when its title names Plant-Based Protein as its main ingredient or form; see the methodology.
Updated October 18, 2026. A product counts when its title names Plant-Based Protein as its main ingredient or form; a product can count in more than one market. Methodology · All 60 markets