Ritual
Ritual sells an estimated 107K units a month on Amazon across 11 Best Sellers products, worth roughly $4.6M/mo in gross revenue at list price (a modeled estimate, not Amazon data). That puts it #37 of 935 tracked supplement brands by SuppRanked score and #18 by estimated revenue. It peaks at #2 in Amazon's Prenatal Vitamins Best Sellers list. Its biggest niche is prenatal vitamins, where it is #1 by estimated revenue with about 11% of that top 100's est. sales. The top seller is Ritual Women's Prenatal Multivitamins - Folate, Iron, Omega-3 DHA… at ~$1.9M/mo est.
Categories Ranked in 11 Best Sellers lists · best position shown
Ritual products on Amazon Best Sellers Sorted by est. revenue/mo
Prices, ratings and ranks as seen on October 15, 2026. Links go to the product on Amazon.com.
Competitors & comparisons
Top rivals in Prenatal Vitamins
- Nature Made · $1.7M/mo est.
- THORNE · $1.5M/mo est.
- Perelel · $1.4M/mo est.
Ritual comparisons
Brands ranked near Ritual
- #33 Dr. Berg · $2.7M/mo est.
- #34 BulkSupplements · $2.2M/mo est.
- #35 Nature's Way · $1.7M/mo est.
- #36 Vital Proteins · $1.7M/mo est.
- #38 One A Day · $2.8M/mo est.
- #39 Goli · $2.1M/mo est.
- #40 Culturelle · $2.6M/mo est.
- #41 SmartyPants · $2.7M/mo est.
Top 10 lists featuring Ritual
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Advertise on SuppRanked →How is Ritual ranked?
The score (0–100) blends estimated monthly units (60%), category rank visibility (30%) and breadth across categories (10%). Est. revenue/mo is estimated units × list price, summed across the brand's ranked products. Methodology