SuppRankedProtein Powder market on Amazon
Protein Powder products on Amazon bring in an estimated $36.3M/mo (~851K units) across the 351 products from 165 brands we track. Orgain leads with about 14% of estimated sales and the top 3 brands hold 29%, a fragmented market.
Brand share Share of est. revenue · top 10
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Weekly brand ranks and changes, or every brand as a CSV.
Protein Powder brand leaderboard By est. revenue/mo
Plus 135 more brands. Full list for every brand: SuppRanked Data.
Rising brands Overall rank, like-for-like vs the previous day · how
Top Protein Powder products By est. revenue/mo
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Protein Powder market FAQ
How big is the Protein Powder market on Amazon?
About $36.3M a month in estimated Amazon.com sales at list price (~851K units), summed across the 351 Protein Powder products SuppRanked tracks in Amazon's supplement Best Sellers lists. Products outside those lists are not counted, so treat it as a floor and an order-of-magnitude figure. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 16, 2026), not official Amazon sales data.
Which brands lead the Protein Powder market on Amazon?
Orgain leads with about 14% of estimated sales (~$5.2M/mo). The top 3 (Orgain, Optimum Nutrition, Isopure) hold about 29% and the top 10 about 52%.
How many Protein Powder brands sell on Amazon?
We count 165 identified brands with at least one Protein Powder product in the lists we track, as of October 16, 2026. A product counts when its title names Protein Powder as its main ingredient or form; see the methodology.
Updated October 16, 2026. A product counts when its title names Protein Powder as its main ingredient or form; a product can count in more than one market. Methodology · All 60 markets