SuppRankedBiotin market on Amazon
Biotin products on Amazon bring in an estimated $6.6M/mo (~326K units) across the 55 products from 32 brands we track. MaryRuth's leads with about 22% of estimated sales and the top 3 brands hold 37%, a moderately concentrated market.
Brand share Share of est. revenue · top 10
Track the Biotin market
Weekly brand ranks and changes, or every brand as a CSV.
Biotin brand leaderboard By est. revenue/mo
Plus 2 more brands. Full list for every brand: SuppRanked Data.
Top Biotin products By est. revenue/mo
As an Amazon Associate SuppRanked earns from qualifying purchases.
Biotin market FAQ
How big is the Biotin market on Amazon?
About $6.6M a month in estimated Amazon.com sales at list price (~326K units), summed across the 55 Biotin products SuppRanked tracks in Amazon's supplement Best Sellers lists. Products outside those lists are not counted, so treat it as a floor and an order-of-magnitude figure. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 18, 2026), not official Amazon sales data.
Which brands lead the Biotin market on Amazon?
MaryRuth's leads with about 22% of estimated sales (~$1.4M/mo). The top 3 (MaryRuth's, Nature's Bounty, Vitalyra) hold about 37% and the top 10 about 57%.
How many Biotin brands sell on Amazon?
We count 32 identified brands with at least one Biotin product in the lists we track, as of October 18, 2026. A product counts when its title names Biotin as its main ingredient or form; see the methodology.
Updated October 18, 2026. A product counts when its title names Biotin as its main ingredient or form; a product can count in more than one market. Methodology · All 60 markets