SuppRankedNew Chapter
New Chapter sells an estimated 54.3K units a month on Amazon across 11 Best Sellers products, worth roughly $1.7M/mo in gross revenue at list price (a modeled estimate, not Amazon data). That puts it #73 of 935 tracked supplement brands by SuppRanked score and #68 by estimated revenue. It peaks at #8 in Amazon's Calcium Best Sellers list. Its biggest niche is multivitamins, where it is #12 by estimated revenue with about 3% of that top 100's est. sales. The top seller is New Chapter Bone Strength Take Care Organic Calcium, 120 Slim Tablets… at ~$365K/mo est.
Categories Ranked in 8 Best Sellers lists · best position shown
New Chapter products on Amazon Best Sellers Sorted by est. revenue/mo
Prices, ratings and ranks as seen on October 15, 2026. Links go to the product on Amazon.com.
Competitors & comparisons
Top rivals in Multivitamins
- Vitafusion · $767K/mo est.
- Nature Made · $735K/mo est.
- TruHeight · $630K/mo est.
- IM8 · $497K/mo est.
- Naturelo · $433K/mo est.
- Nature's Way · $392K/mo est.
Brands ranked near New Chapter
- #69 Solaray · $986K/mo est.
- #70 Airborne · $1M/mo est.
- #71 Humann · $2M/mo est.
- #72 Doctor's Best · $1.1M/mo est.
- #74 Bloom Nutrition · $1.3M/mo est.
- #75 Legion · $1.4M/mo est.
- #76 Zarbee's · $688K/mo est.
- #77 Carlson Labs · $2M/mo est.
Top 10 lists featuring New Chapter
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Advertise on SuppRanked →How is New Chapter ranked?
The score (0–100) blends estimated monthly units (60%), category rank visibility (30%) and breadth across categories (10%). Est. revenue/mo is estimated units × list price, summed across the brand's ranked products. Methodology