SuppRankedTop 10 minerals brands on Amazon (estimated revenue)
Ranked by estimated monthly revenue from Amazon's Minerals Best Sellers top 100. Updated October 15, 2026.
Pure Encapsulations is the top-selling minerals brand on Amazon by estimated revenue, at about $6M/mo from 6 products in the Minerals Best Sellers top 100. That is about 45% more than #2 THORNE (~$4.2M/mo). The list is fairly concentrated: the top 3 brands take about 34% of its estimated sales and the top 10 about 60%, spread across 53 brands in total. About 13% of the products are gummies. All figures are modeled estimates, not Amazon data.
| # | Brand | Est. revenue/mo |
|---|---|---|
| 1 | Pure Encapsulations16% share · best #1 | $6M |
| 2 | THORNE11% share · best #4 | $4.2M |
| 3 | Nature Made7% share · best #3 | $2.7M |
| 4 | Nature's Bounty5% share · best #6 | $2M |
| 5 | SaltStick5% share · best #43 | $1.7M |
| 6 | BIOptimizers4% share · best #2 | $1.4M |
| 7 | Olly3% share · best #75 | $1.3M |
| 8 | Neuro-Mag3% share · best #10 | $1.2M |
| 9 | MegaFood3% share · best #30 | $1M |
| 10 | BioEmblem2% share · best #13 | $914K |
The top 10, brand by brand
1. Pure Encapsulations
~$6M/mo est. revenue (16% of this list) and ~237K units/mo from 6 products; best position #1. Its highest-ranked product here is Pure Encapsulations Magnesium (Glycinate), 90 Capsules | Supplement to Support… at #1. Overall it ranks #3 of 3,479 brands.
2. THORNE
~$4.2M/mo est. revenue (11% of this list) and ~182K units/mo from 6 products; best position #4. Its highest-ranked product here is THORNE Magnesium Glycinate, Chelated Magnesium Supplement, 90 Capsules… at #4. Overall it ranks #8 of 3,479 brands.
3. Nature Made
~$2.7M/mo est. revenue (7% of this list) and ~218K units/mo from 9 products; best position #3. Its highest-ranked product here is Nature Made Magnesium Glycinate 200 mg per Serving, 60 Capsules | High… at #3. Overall it ranks #4 of 3,479 brands.
4. Nature's Bounty
~$2M/mo est. revenue (5% of this list) and ~23K units/mo from 7 products; best position #6. Its highest-ranked product here is Nature’s Bounty Zinc 50mg Caplets, Immune Support, 250 ct | Immune Support &… at #6. Overall it ranks #6 of 3,479 brands.
5. SaltStick
~$1.7M/mo est. revenue (5% of this list) and ~48.7K units/mo from 1 product; best position #43. Its highest-ranked product here is SaltStick High Sodium Electrolyte FastChews Variety Pack - 90 Tablets | 9… at #43. Overall it ranks #278 of 3,479 brands.
6. BIOptimizers
~$1.4M/mo est. revenue (4% of this list) and ~43.3K units/mo from 1 product; best position #2. Its highest-ranked product here is BIOptimizers Magnesium Breakthrough 500mg, 7 Forms of Magnesium 60 Capsules… at #2. Overall it ranks #227 of 3,479 brands.
7. Olly
~$1.3M/mo est. revenue (3% of this list) and ~71.3K units/mo from 2 products; best position #75. Its highest-ranked product here is OLLY Metabolism Gummy Rings, Cellular Energy Supplement,* ACV - 30 Count… at #75. Overall it ranks #21 of 3,479 brands.
8. Neuro-Mag
~$1.2M/mo est. revenue (3% of this list) and ~39.2K units/mo from 1 product; best position #10. Its highest-ranked product here is Neuro-Mag Magnesium L-Threonate, Memory Health, Quick Thinking, Cognitive… at #10. Overall it ranks #328 of 3,479 brands.
9. MegaFood
~$1M/mo est. revenue (3% of this list) and ~39.6K units/mo from 3 products; best position #30. Its highest-ranked product here is MegaFood Blood Builder Iron Supplement, Energy Support, Vegan, 90 Tablets… at #30. Overall it ranks #99 of 3,479 brands.
10. BioEmblem
~$914K/mo est. revenue (2% of this list) and ~32.7K units/mo from 1 product; best position #13. Its highest-ranked product here is BioEmblem Magnesium Glycinate Complex, 300mg Per Serving, 90 Capsules | Triple… at #13. Overall it ranks #320 of 3,479 brands.
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Full Minerals ranking
All 53 brands in the list, ordered by rank strength, plus the top 10 products.
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