SuppRankedNatrol
Natrol sells an estimated 155K units a month on Amazon across 14 Best Sellers products, worth roughly $1.8M/mo in gross revenue at list price (a modeled estimate, not Amazon data). That puts it #26 of 935 tracked supplement brands by SuppRanked score and #58 by estimated revenue. It peaks at #4 in Amazon's Sleep Supplements Best Sellers list. Its biggest niche is magnesium, where it is #46 by estimated revenue with about 0% of that top 100's est. sales. The top seller is Natrol Melatonin 10 mg Gummies, Sleep Support for Adults, 90 Gummies… at ~$533K/mo est.
Categories Ranked in 5 Best Sellers lists · best position shown
Natrol products on Amazon Best Sellers Sorted by est. revenue/mo
Prices, ratings and ranks as seen on October 15, 2026. Links go to the product on Amazon.com.
Competitors & comparisons
Top rivals in Sleep Supplements
- Olly · $1.2M/mo est.
- Lemme · $973K/mo est.
- Amazon Basics · $610K/mo est.
Natrol comparisons
Brands ranked near Natrol
- #22 Physician's CHOICE · $5.4M/mo est.
- #23 Carlyle · $1.7M/mo est.
- #24 NatureWise · $2M/mo est.
- #25 Horbäach · $1.3M/mo est.
- #27 Lemme · $3.4M/mo est.
- #28 Momentous · $3.6M/mo est.
- #29 NAKED · $2.7M/mo est.
- #30 Quest Nutrition · $4.6M/mo est.
Top 10 lists featuring Natrol
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Advertise on SuppRanked →How is Natrol ranked?
The score (0–100) blends estimated monthly units (60%), category rank visibility (30%) and breadth across categories (10%). Est. revenue/mo is estimated units × list price, summed across the brand's ranked products. Methodology