SuppRankedMelatonin market on Amazon
Melatonin products on Amazon bring in an estimated $8.9M/mo (~725K units) across the 66 products from 23 brands we track. Natrol leads with about 39% of estimated sales and the top 3 brands hold 56%, a concentrated market.
Brand share Share of est. revenue · top 10
Track the Melatonin market
Weekly brand ranks and changes, or every brand as a CSV.
Melatonin brand leaderboard By est. revenue/mo
Rising brands Overall rank, like-for-like vs the previous day · how
Top Melatonin products By est. revenue/mo
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Melatonin market FAQ
How big is the Melatonin market on Amazon?
About $8.9M a month in estimated Amazon.com sales at list price (~725K units), summed across the 66 Melatonin products SuppRanked tracks in Amazon's supplement Best Sellers lists. Products outside those lists are not counted, so treat it as a floor and an order-of-magnitude figure. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 16, 2026), not official Amazon sales data.
Which brands lead the Melatonin market on Amazon?
Natrol leads with about 39% of estimated sales (~$3.5M/mo). The top 3 (Natrol, Amazon Basics, Zarbee's) hold about 56% and the top 10 about 89%.
How many Melatonin brands sell on Amazon?
We count 23 identified brands with at least one Melatonin product in the lists we track, as of October 16, 2026. A product counts when its title names Melatonin as its main ingredient or form; see the methodology.
Updated October 16, 2026. A product counts when its title names Melatonin as its main ingredient or form; a product can count in more than one market. Methodology · All 60 markets