SuppRankedCollagen market on Amazon
Collagen products on Amazon bring in an estimated $35.9M/mo (~1.1M units) across the 113 products from 73 brands we track. Vital Proteins leads with about 22% of estimated sales and the top 3 brands hold 33%, a moderately concentrated market.
Brand share Share of est. revenue · top 10
Track the Collagen market
Weekly brand ranks and changes, or every brand as a CSV.
Collagen brand leaderboard By est. revenue/mo
Plus 43 more brands. Full list for every brand: SuppRanked Data.
Rising brands Overall rank, like-for-like vs the previous day · how
Top Collagen products By est. revenue/mo
As an Amazon Associate SuppRanked earns from qualifying purchases.
Collagen market FAQ
How big is the Collagen market on Amazon?
About $35.9M a month in estimated Amazon.com sales at list price (~1.1M units), summed across the 113 Collagen products SuppRanked tracks in Amazon's supplement Best Sellers lists. Products outside those lists are not counted, so treat it as a floor and an order-of-magnitude figure. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 16, 2026), not official Amazon sales data.
Which brands lead the Collagen market on Amazon?
Vital Proteins leads with about 22% of estimated sales (~$7.9M/mo). The top 3 (Vital Proteins, Sports Research, Live Conscious) hold about 33% and the top 10 about 54%.
How many Collagen brands sell on Amazon?
We count 73 identified brands with at least one Collagen product in the lists we track, as of October 16, 2026. A product counts when its title names Collagen as its main ingredient or form; see the methodology.
Updated October 16, 2026. A product counts when its title names Collagen as its main ingredient or form; a product can count in more than one market. Methodology · All 60 markets