Protein Shakes (Ready to Drink) market on Amazon

Protein Shakes (Ready to Drink) products on Amazon bring in an estimated $18.6M/mo (~554K units) across the 75 products from 36 brands we track. Core Power leads with about 33% of estimated sales and the top 3 brands hold 57%, a concentrated market.

Est. market revenue/mo$18.6M
Est. units/mo554K
Brands · products36 · 75
Top 3 share57%Top 10: 83%

Brand share Share of est. revenue · top 10

Core Power33%
Ensure16%
Premier Protein7%
Muscle Milk6%
Atkins6%
Jocko Fuel4%
Nutrition Plan3%
Dymatize3%
OWYN3%
Pure Protein2%
26 other brands14%
Brand unconfirmed3%

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Protein Shakes (Ready to Drink) brand leaderboard By est. revenue/mo

#BrandEst. revenue/moShareEst. units/moProducts
1Core Power33% share · 1 product$6.1M33%150K1
2Ensure16% share · 5 products$3.1M16%108K5
3Premier Protein7% share · 6 products$1.3M7%44.5K6
4Muscle Milk6% share · 6 products$1.1M6%38.3K6
5Atkins6% share · 9 products$1.1M6%51K9
6Jocko Fuel4% share · 1 product$675K4%15K1
7Nutrition Plan3% share · 1 product$555K3%15K1
8Dymatize3% share · 1 product$510K3%15K1
9OWYN3% share · 3 products$499K3%10.7K3
10Pure Protein2% share · 1 product$465K2%15K1
11Quest Nutrition2% share · 3 products$419K2%12.5K3
12Oikos2% share · 1 product$375K2%15K1
13Labrada1% share · 3 products$278K1%6.4K3
14Evolve1% share · 1 product$168K1%5.5K1
15SlimFast1% share · 2 products$154K1%7.7K2
16Optimum Nutrition1% share · 2 products$149K1%5.8K2
17Orgain1% share · 1 product$135K1%4.5K1
18Baxter1% share · 1 product$133K1%2.4K1
19Glucerna1% share · 1 product$126K1%3.3K1
20Fair-Iife1% share · 1 product$111K1%1.8K1
21REDCON11% share · 1 product$97K1%2.4K1
22Fairlife<1% share · 2 products$88K<1%2K2
23Transparent Labs<1% share · 1 product$75K<1%1.5K1
24Myprotein<1% share · 1 product$71K<1%1.8K1
25Soylent<1% share · 1 product$58K<1%1.5K1
26Reup<1% share · 1 product$48K<1%1.8K1
27Flimeal<1% share · 1 product$42K<1%1.1K1
28MuscleMeds<1% share · 1 product$31K<1%5501
29Shaklee<1% share · 2 products$29K<1%3932
30RYSE<1% share · 1 product$25K<1%6501

Plus 6 more brands. Full list for every brand: SuppRanked Data.

Top Protein Shakes (Ready to Drink) products By est. revenue/mo

ProductEst. revenue/mo
Core Power Fairlife Elite 42g High Protein Milk Shakes For kosher diet, Ready to Drink…
Core Power · Amazon
$6.1M
Ensure Max Protein Milk Chocolate Shake, 30g High Protein, 12 Pack | 30g Protein to…
Ensure · Amazon
$2.4M
Jocko Fuel High Protein Shakes, Chocolate, 12 fl oz | 12 Pack | 30G Grass Fed Protein…
Jocko Fuel · Amazon
$675K
Nutrition Plan High Protein Chocolate Shake, 12 PACK. Orry's Vital
Nutrition Plan · Amazon
$555K
Dymatize 30g High Protein Performance Shake, Fruity Pebbles, 12 Pack | 6.2g BCAAs for…
Dymatize · Amazon
$510K

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Protein Shakes (Ready to Drink) market FAQ

How big is the Protein Shakes (Ready to Drink) market on Amazon?

About $18.6M a month in estimated Amazon.com sales at list price (~554K units), summed across the 75 Protein Shakes (Ready to Drink) products SuppRanked tracks in Amazon's supplement Best Sellers lists. Products outside those lists are not counted, so treat it as a floor and an order-of-magnitude figure. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 16, 2026), not official Amazon sales data.

Which brands lead the Protein Shakes (Ready to Drink) market on Amazon?

Core Power leads with about 33% of estimated sales (~$6.1M/mo). The top 3 (Core Power, Ensure, Premier Protein) hold about 57% and the top 10 about 83%.

How many Protein Shakes (Ready to Drink) brands sell on Amazon?

We count 36 identified brands with at least one Protein Shakes (Ready to Drink) product in the lists we track, as of October 16, 2026. A product counts when its title names Protein Shakes (Ready to Drink) as its main ingredient or form; see the methodology.

Updated October 16, 2026. A product counts when its title names Protein Shakes (Ready to Drink) as its main ingredient or form; a product can count in more than one market. Methodology · All 60 markets

Estimates, not Amazon data. Modeled from public Best Sellers ranks and list prices; not profit. How it works