SuppRankedProbiotics market on Amazon
Probiotics products on Amazon bring in an estimated $50.4M/mo (~1.8M units) across the 234 products from 107 brands we track. Garden of Life leads with about 12% of estimated sales and the top 3 brands hold 30%, a fragmented market.
Brand share Share of est. revenue · top 10
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Probiotics brand leaderboard By est. revenue/mo
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Top Probiotics products By est. revenue/mo
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Probiotics market FAQ
How big is the Probiotics market on Amazon?
About $50.4M a month in estimated Amazon.com sales at list price (~1.8M units), summed across the 234 Probiotics products SuppRanked tracks in Amazon's supplement Best Sellers lists. Products outside those lists are not counted, so treat it as a floor and an order-of-magnitude figure. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 16, 2026), not official Amazon sales data.
Which brands lead the Probiotics market on Amazon?
Garden of Life leads with about 12% of estimated sales (~$5.9M/mo). The top 3 (Garden of Life, Physician's CHOICE, Align) hold about 30% and the top 10 about 57%.
How many Probiotics brands sell on Amazon?
We count 107 identified brands with at least one Probiotics product in the lists we track, as of October 16, 2026. A product counts when its title names Probiotics as its main ingredient or form; see the methodology.
Updated October 16, 2026. A product counts when its title names Probiotics as its main ingredient or form; a product can count in more than one market. Methodology · All 60 markets