Nature's Way
Nature's Way sells an estimated 118K units a month on Amazon across 13 Best Sellers products, worth roughly $1.7M/mo in gross revenue at list price (a modeled estimate, not Amazon data). That puts it #35 of 935 tracked supplement brands by SuppRanked score and #63 by estimated revenue. It peaks at #3 in Amazon's Herbal Supplements Best Sellers list. Its biggest niche is multivitamins, where it is #15 by estimated revenue with about 2% of that top 100's est. sales. The top seller is Nature's Way Sambucus Elderberry Gummies for Immune Support* Ages 4+… at ~$810K/mo est.
Categories Ranked in 10 Best Sellers lists · best position shown
Nature's Way products on Amazon Best Sellers Sorted by est. revenue/mo
Prices, ratings and ranks as seen on October 15, 2026. Links go to the product on Amazon.com.
Competitors & comparisons
Top rivals in Herbal Supplements
- MaryRuth's · $1.1M/mo est.
- Qunol · $1M/mo est.
- AZO · $940K/mo est.
- Quality of Life · $865K/mo est.
- Nutricost · $662K/mo est.
- Lymphoria · $650K/mo est.
Brands ranked near Nature's Way
- #31 Centrum · $3.1M/mo est.
- #32 Transparent Labs · $3.4M/mo est.
- #33 Dr. Berg · $2.7M/mo est.
- #34 BulkSupplements · $2.2M/mo est.
- #36 Vital Proteins · $1.7M/mo est.
- #37 Ritual · $4.6M/mo est.
- #38 One A Day · $2.8M/mo est.
- #39 Goli · $2.1M/mo est.
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Advertise on SuppRanked →How is Nature's Way ranked?
The score (0–100) blends estimated monthly units (60%), category rank visibility (30%) and breadth across categories (10%). Est. revenue/mo is estimated units × list price, summed across the brand's ranked products. Methodology