SuppRankedTop 10 Vitamins, Minerals & Supplements brands on Amazon (estimated revenue)
Ranked by estimated monthly revenue from Amazon's Vitamins, Minerals & Supplements Best Sellers top 100. Updated October 15, 2026.
THORNE is the top-selling Vitamins, Minerals & Supplements brand on Amazon by estimated revenue, at about $9M/mo from 4 products in the Vitamins, Minerals & Supplements Best Sellers top 100. That is about 25% more than #2 Pure Encapsulations (~$7.2M/mo). The list is fragmented: the top 3 brands take about 21% of its estimated sales and the top 10 about 47%, spread across 55 brands in total. The median list price in this top 100 is $21.74, and 14% of the products are gummies. All figures are modeled estimates, not Amazon data.
| # | Brand | Est. revenue/mo |
|---|---|---|
| 1 | THORNE9% share · best #5 | $9M |
| 2 | Pure Encapsulations7% share · best #1 | $7.2M |
| 3 | Sports Research5% share · best #9 | $5.6M |
| 4 | Physician's CHOICE4% share · best #4 | $4.7M |
| 5 | Nature Made4% share · best #12 | $4.6M |
| 6 | Nutricost4% share · best #2 | $3.9M |
| 7 | WEEM4% share · best #13 | $3.8M |
| 8 | Optimum Nutrition3% share · best #6 | $3.6M |
| 9 | Nature's Bounty3% share · best #26 | $3.3M |
| 10 | Resilia3% share · best #15 | $3.2M |
The top 10, brand by brand
1. THORNE
~$9M/mo est. revenue (9% of this list) and ~274K units/mo from 4 products; best position #5. Its highest-ranked product here is THORNE Creatine, Micronized Creatine Monohydrate Powder, 90 Servings | Supports… at #5. Overall it ranks #3 of 867 brands.
2. Pure Encapsulations
~$7.2M/mo est. revenue (7% of this list) and ~232K units/mo from 3 products; best position #1. Its highest-ranked product here is Pure Encapsulations Magnesium (Glycinate), 90 Capsules | Supplement to Support… at #1. Overall it ranks #7 of 867 brands.
3. Sports Research
~$5.6M/mo est. revenue (5% of this list) and ~204K units/mo from 5 products; best position #9. Its highest-ranked product here is Sports Research® Vegan Vitamin D3 + K2 w/Coconut Oil, 60 Count Plantgels™… at #9. Overall it ranks #6 of 867 brands.
4. Physician's CHOICE
~$4.7M/mo est. revenue (4% of this list) and ~24K units/mo from 4 products; best position #4. Its highest-ranked product here is Physician's CHOICE Probiotics 60 Billion CFU - 10 Strains + Organic Prebiotics… at #4. Overall it ranks #22 of 867 brands.
5. Nature Made
~$4.6M/mo est. revenue (4% of this list) and ~352K units/mo from 7 products; best position #12. Its highest-ranked product here is Nature Made Vitamin D3 1000 IU (25 mcg), 300 Vitamin D Softgels | Vitamin D… at #12. Overall it ranks #1 of 867 brands.
6. Nutricost
~$3.9M/mo est. revenue (4% of this list) and ~187K units/mo from 2 products; best position #2. Its highest-ranked product here is Nutricost Micronized Creatine Monohydrate Powder - 500g (100 Servings) - Pure… at #2. Overall it ranks #2 of 867 brands.
7. WEEM
~$3.8M/mo est. revenue (4% of this list) and ~108K units/mo from 1 product; best position #13. Its highest-ranked product here is WEEM Hair Skin and Nails Gummies - Supports Healthy Hair - Vegan biotin… at #13. Overall it ranks #62 of 867 brands.
8. Optimum Nutrition
~$3.6M/mo est. revenue (3% of this list) and ~125K units/mo from 3 products; best position #6. Its highest-ranked product here is Optimum Nutrition Creatine Monohydrate Powder, Unflavored, 120 Servings | 5g… at #6. Overall it ranks #13 of 867 brands.
9. Nature's Bounty
~$3.3M/mo est. revenue (3% of this list) and ~323K units/mo from 8 products; best position #26. Its highest-ranked product here is Nature’s Bounty Zinc 50mg Caplets, Immune Support, 250 ct | Immune Support &… at #26. Overall it ranks #4 of 867 brands.
10. Resilia
~$3.2M/mo est. revenue (3% of this list) and ~108K units/mo from 2 products; best position #15. Its highest-ranked product here is Resilia Softgels with Black Seed Oil – Premium Grade Oregano Oil Capsules for… at #15. Overall it ranks #51 of 867 brands.
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Full Vitamins, Minerals & Supplements ranking
All 55 brands in the list, ordered by rank strength, plus the top 10 products.
See all Vitamins, Minerals & Supplements brands →