SuppRankedTop 10 herbal supplements brands on Amazon (estimated revenue)
Ranked by estimated monthly revenue from Amazon's Herbal Supplements Best Sellers top 100. Updated October 15, 2026.
Metamucil is the top-selling herbal supplements brand on Amazon by estimated revenue, at about $5.3M/mo from 5 products in the Herbal Supplements Best Sellers top 100. That is about 41% more than #2 Gruns (~$3.7M/mo). The list is fragmented: the top 3 brands take about 27% of its estimated sales and the top 10 about 56%, spread across 59 brands in total. About 9% of the products are gummies. All figures are modeled estimates, not Amazon data.
| # | Brand | Est. revenue/mo |
|---|---|---|
| 1 | Metamucil11% share · best #9 | $5.3M |
| 2 | Gruns8% share · best #16 | $3.7M |
| 3 | Dose8% share · best #13 | $3.7M |
| 4 | Resilia7% share · best #1 | $3.2M |
| 5 | THORNE5% share · best #22 | $2.5M |
| 6 | Humann4% share · best #12 | $2M |
| 7 | NOW Foods4% share · best #6 | $1.7M |
| 8 | AZO3% share · best #11 | $1.5M |
| 9 | Lymphoria3% share · best #21 | $1.5M |
| 10 | Micro Ingredients3% share · best #4 | $1.2M |
The top 10, brand by brand
1. Metamucil
~$5.3M/mo est. revenue (11% of this list) and ~148K units/mo from 5 products; best position #9. Its highest-ranked product here is Metamucil 4-in-1 Psyllium Husk Fiber Supplement, Sugar-Free, 180 teaspoons… at #9. Overall it ranks #28 of 3,479 brands.
2. Gruns
~$3.7M/mo est. revenue (8% of this list) and ~59.1K units/mo from 2 products; best position #16. Its highest-ranked product here is Gruns Adult Greens Gummies & Daily Multivitamin, Prebiotic Fiber, 28 ct… at #16. Overall it ranks #116 of 3,479 brands.
3. Dose
~$3.7M/mo est. revenue (8% of this list) and ~37.5K units/mo from 1 product; best position #13. Its highest-ranked product here is Dose for Your Liver Cleanse Detox & Repair, 16oz Bottle, 3 Pack | Organic Milk… at #13. Overall it ranks #201 of 3,479 brands.
4. Resilia
~$3.2M/mo est. revenue (7% of this list) and ~108K units/mo from 2 products; best position #1. Its highest-ranked product here is Resilia Softgels with Black Seed Oil – Premium Grade Oregano Oil Capsules for… at #1. Overall it ranks #61 of 3,479 brands.
5. THORNE
~$2.5M/mo est. revenue (5% of this list) and ~50K units/mo from 2 products; best position #22. Its highest-ranked product here is THORNE Berberine, Dual Action Phytosome & HCl Formula, 60 Capsules | Supports… at #22. Overall it ranks #6 of 3,479 brands.
6. Humann
~$2M/mo est. revenue (4% of this list) and ~49.3K units/mo from 2 products; best position #12. Its highest-ranked product here is Humann SuperBeets Heart Chews, Pomegranate Berry Flavor, 60 Ct | Blood Pressure… at #12. Overall it ranks #49 of 3,479 brands.
7. NOW Foods
~$1.7M/mo est. revenue (4% of this list) and ~127K units/mo from 5 products; best position #6. Its highest-ranked product here is NOW Supplements, Psyllium Husk Caps 500mg, Intestinal Health*, 200 Veg Caps at #6. Overall it ranks #1 of 3,479 brands.
8. AZO
~$1.5M/mo est. revenue (3% of this list) and ~11K units/mo from 4 products; best position #11. Its highest-ranked product here is AZO Cranberry Pills for Women & Men, Urinary Tract Health, 100 Softgels… at #11. Overall it ranks #64 of 3,479 brands.
9. Lymphoria
~$1.5M/mo est. revenue (3% of this list) and ~50K units/mo from 1 product; best position #21. Its highest-ranked product here is Lymphoria Lymphatic Drainage Drops for Bloat Relief & De-Puff – Cleavers, Red… at #21. Overall it ranks #184 of 3,479 brands.
10. Micro Ingredients
~$1.2M/mo est. revenue (3% of this list) and ~46.2K units/mo from 2 products; best position #4. Its highest-ranked product here is Micro Ingredients Oil of Oregano with Black Seed Oil, 300 Softgels | Naturally… at #4. Overall it ranks #9 of 3,479 brands.
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Full Herbal Supplements ranking
All 59 brands in the list, ordered by rank strength, plus the top 10 products.
See all Herbal Supplements brands →