Top 10 sports nutrition brands on Amazon (estimated revenue)

Ranked by estimated monthly revenue from Amazon's Sports Nutrition Best Sellers top 100. Updated October 15, 2026.

Nutricost is the top-selling sports nutrition brand on Amazon by estimated revenue, at about $7.5M/mo from 8 products in the Sports Nutrition Best Sellers top 100. That is about 14% more than #2 Optimum Nutrition (~$6.6M/mo). The list is fragmented: the top 3 brands take about 26% of its estimated sales and the top 10 about 54%, spread across 58 brands in total. All figures are modeled estimates, not Amazon data.

#BrandEst. revenue/moShare of listEst. units/moProductsBest rank
1Nutricost10% share · best #2$7.5M10%317K8#2
2Optimum Nutrition9% share · best #4$6.6M9%203K5#4
3THORNE7% share · best #6$5M7%115K2#6
4Dymatize5% share · best #13$3.9M5%101K3#13
5Orgain5% share · best #8$3.7M5%123K3#8
6LMNT4% share · best #1$2.9M4%67K2#1
7Liquid I.V.4% share · best #3$2.8M4%119K5#3
8Create4% share · best #14$2.7M4%53.4K1#14
9Transparent Labs3% share · best #17$2.5M3%42.6K2#17
10Muscle Milk3% share · best #34$2.4M3%96.5K4#34
Estimates, not Amazon data. Modeled from public Best Sellers ranks and list prices; not profit. How it works

The top 10, brand by brand

1. Nutricost

~$7.5M/mo est. revenue (10% of this list) and ~317K units/mo from 8 products; best position #2. Its highest-ranked product here is Nutricost Micronized Creatine Monohydrate Powder - 500g (100 Servings) - Pure… at #2. Overall it ranks #2 of 3,479 brands.

2. Optimum Nutrition

~$6.6M/mo est. revenue (9% of this list) and ~203K units/mo from 5 products; best position #4. Its highest-ranked product here is Optimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 2LB… at #4. Overall it ranks #28 of 3,479 brands.

3. THORNE

~$5M/mo est. revenue (7% of this list) and ~115K units/mo from 2 products; best position #6. Its highest-ranked product here is THORNE Creatine, Micronized Creatine Monohydrate Powder, 90 Servings | Supports… at #6. Overall it ranks #8 of 3,479 brands.

4. Dymatize

~$3.9M/mo est. revenue (5% of this list) and ~101K units/mo from 3 products; best position #13. Its highest-ranked product here is Dymatize ISO100 Protein Powder, 100% Whey Isolate, Gourmet Vanilla | 25g… at #13. Overall it ranks #106 of 3,479 brands.

5. Orgain

~$3.7M/mo est. revenue (5% of this list) and ~123K units/mo from 3 products; best position #8. Its highest-ranked product here is Orgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based… at #8. Overall it ranks #43 of 3,479 brands.

6. LMNT

~$2.9M/mo est. revenue (4% of this list) and ~67K units/mo from 2 products; best position #1. Its highest-ranked product here is LMNT Zero Sugar Electrolytes - Raspberry Salt | Drink Mix | 30-Count at #1. Overall it ranks #173 of 3,479 brands.

7. Liquid I.V.

~$2.8M/mo est. revenue (4% of this list) and ~119K units/mo from 5 products; best position #3. Its highest-ranked product here is Liquid I.V. Hydration Electrolytes, Lemon Lime, 16 Count | Scientifically… at #3. Overall it ranks #66 of 3,479 brands.

8. Create

~$2.7M/mo est. revenue (4% of this list) and ~53.4K units/mo from 1 product; best position #14. Its highest-ranked product here is Create Creatine Monohydrate Gummies for Women and Men, Watermelon, 90ct | NSF… at #14. Overall it ranks #148 of 3,479 brands.

9. Transparent Labs

~$2.5M/mo est. revenue (3% of this list) and ~42.6K units/mo from 2 products; best position #17. Its highest-ranked product here is Transparent Labs Grass-Fed Whey Protein - 30 Servings, French Vanilla… at #17. Overall it ranks #68 of 3,479 brands.

10. Muscle Milk

~$2.4M/mo est. revenue (3% of this list) and ~96.5K units/mo from 4 products; best position #34. Its highest-ranked product here is Muscle Milk Pro Liquid High Protein Shake, Chocolate, 11 Fl Oz (Pack of 12)… at #34. Overall it ranks #87 of 3,479 brands.

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