SuppRankedTop 10 astaxanthin brands on Amazon (estimated revenue)
Ranked by estimated monthly revenue from Amazon's Astaxanthin Best Sellers top 100. Updated October 15, 2026.
Micro Ingredients is the top-selling astaxanthin brand on Amazon by estimated revenue, at about $1.3M/mo from 4 products in the Astaxanthin Best Sellers top 100. That is about 2.4× as much as #2 Sports Research (~$534K/mo). The list is fairly concentrated: the top 3 brands take about 35% of its estimated sales and the top 10 about 61%, spread across 59 brands in total. About 7% of the products are gummies. All figures are modeled estimates, not Amazon data.
| # | Brand | Est. revenue/mo |
|---|---|---|
| 1 | Micro Ingredients19% share · best #1 | $1.3M |
| 2 | Sports Research8% share · best #2 | $534K |
| 3 | Nutrex8% share · best #5 | $520K |
| 4 | ClarityMD6% share · best #3 | $435K |
| 5 | Nutricost4% share · best #8 | $292K |
| 6 | Dr. Mercola4% share · best #50 | $257K |
| 7 | NOW Foods3% share · best #13 | $218K |
| 8 | Life Extension3% share · best #14 | $195K |
| 9 | ROVINA3% share · best #11 | $191K |
| 10 | Xaarty3% share · best #6 | $180K |
The top 10, brand by brand
1. Micro Ingredients
~$1.3M/mo est. revenue (19% of this list) and ~47.1K units/mo from 4 products; best position #1. Its highest-ranked product here is Micro Ingredients Astaxanthin 12mg Per Serving with MCT Oil, 120 Softgels | 4… at #1. Overall it ranks #10 of 3,479 brands.
2. Sports Research
~$534K/mo est. revenue (8% of this list) and ~21.6K units/mo from 2 products; best position #2. Its highest-ranked product here is Sports Research® Icelandic Astaxanthin 12mg w/Coconut Oil, 60 Softgels | Triple… at #2. Overall it ranks #13 of 3,479 brands.
3. Nutrex
~$520K/mo est. revenue (8% of this list) and ~12K units/mo from 2 products; best position #5. Its highest-ranked product here is Nutrex Hawaii BioAstin Hawaiian Astaxanthin High Potency, 12mg, 90 Softgels… at #5. Overall it ranks #74 of 3,479 brands.
4. ClarityMD
~$435K/mo est. revenue (6% of this list) and ~15.1K units/mo from 1 product; best position #3. Its highest-ranked product here is ClarityMD Astaxanthin 12mg Antioxidants Supplement – Natural Microalgae Source… at #3. Overall it ranks #651 of 3,479 brands.
5. Nutricost
~$292K/mo est. revenue (4% of this list) and ~11.8K units/mo from 3 products; best position #8. Its highest-ranked product here is Nutricost Astaxanthin (12mg) 120 Softgels (4 Month Supply) | GMO-Free and… at #8. Overall it ranks #2 of 3,479 brands.
6. Dr. Mercola
~$257K/mo est. revenue (4% of this list) and ~3.5K units/mo from 2 products; best position #50. Its highest-ranked product here is Dr. Mercola Organic Astaxanthin, 12 mg, 90 Capsules (90 Servings) | Powerful… at #50. Overall it ranks #112 of 3,479 brands.
7. NOW Foods
~$218K/mo est. revenue (3% of this list) and ~13.9K units/mo from 4 products; best position #13. Its highest-ranked product here is NOW Supplements, Astaxanthin 4 mg, Zanthin®, 60 Veg Softgels at #13. Overall it ranks #1 of 3,479 brands.
8. Life Extension
~$195K/mo est. revenue (3% of this list) and ~9.3K units/mo from 2 products; best position #14. Its highest-ranked product here is Life Extension Astaxanthin with Phospholipids, Eye Health, 30 Softgels… at #14. Overall it ranks #11 of 3,479 brands.
9. ROVINA
~$191K/mo est. revenue (3% of this list) and ~9.2K units/mo from 3 products; best position #11. Its highest-ranked product here is ROVINA Astaxanthin 12mg Softgels, Antioxidant Supplement Support, 60 Count… at #11. Overall it ranks #1123 of 3,479 brands.
10. Xaarty
~$180K/mo est. revenue (3% of this list) and ~9.3K units/mo from 1 product; best position #6. Its highest-ranked product here is Xaarty Premium Astaxanthin 12mg, Antioxidant Supplement for Eye, Joint, Skin… at #6. Overall it ranks #1024 of 3,479 brands.
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Full Astaxanthin ranking
All 59 brands in the list, ordered by rank strength, plus the top 10 products.
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