Rule 1
Rule 1 sells an estimated 20.5K units a month on Amazon across 5 Best Sellers products, worth roughly $887K/mo in gross revenue at list price (a modeled estimate, not Amazon data). That puts it #592 of 3,478 tracked supplement brands by SuppRanked score and #473 by estimated revenue. It peaks at #18 in Amazon's Weight Gainers Best Sellers list. Its biggest niche is whey protein, where it is #33 by estimated revenue with about 1% of that top 100's est. sales. The top seller is Rule 1 Proteins Mass Gainer, Vanilla Crème, 8 Servings | High-Calorie… at ~$337K/mo est.
Categories Ranked in 2 Best Sellers lists · best position shown
Rule 1 products on Amazon Best Sellers Sorted by est. revenue/mo
| Product | Est. revenue/mo |
|---|---|
| Rule 1 Proteins Mass Gainer, Vanilla Crème, 8 Servings | High-Calorie Weight Gain Formula… ASIN B0BJN6S6YK · #18 Weight Gainers · 8.9K units | $337K |
| Rule 1 Proteins Clean Gainer, Chocolate Fudge, 15 Servings | High-Protein Lean Gain… ASIN B0BXM6WR29 · #36 Weight Gainers · 5.5K units | $245K |
| Rule 1 Proteins Clean Gainer, Vanilla Ice Crème, 15 Servings ASIN B0BXM5NY1T · #96 Weight Gainers · 2.7K units | ≈$124K* |
| Rule 1 Proteins R1 Protein Whey Isolate, Vanilla Créme, 30 Servings | 25g of Protein from… ASIN B09Q4KRNVQ · #79 Whey Protein · 1.8K units | $108K |
| Rule 1 Proteins Whey Protein Powder, Vanilla Ice Cream, 27 Servings | 24g Fast-Acting… ASIN B09VMBDPD9 · #90 Whey Protein · 1.6K units | $74K |
Ranks as seen on October 15, 2026. Product links go to Amazon.com. As an Amazon Associate, SuppRanked earns from qualifying purchases.
≈* List price not shown on Amazon for 1 product; revenue uses the median price of the brand's other products (or the category).
Competitors & comparisons
Top rivals in Weight Gainers
Brands ranked near Rule 1
- #588 BIOMA · $1.1M/mo est.
- #589 Wonderslim · $2M/mo est.
- #590 NEVISS · $664K/mo est.
- #591 XPRS · $343K/mo est.
- #593 Natura Health Products · $1.5M/mo est.
- #594 Sunergetic · $398K/mo est.
- #595 LES Labs · $596K/mo est.
- #596 Yesnap · $701K/mo est.
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How is Rule 1 ranked?
The score (0–100) blends estimated monthly units (60%), category rank visibility (30%) and breadth across categories (10%). Est. revenue/mo is estimated units × list price, summed across the brand's ranked products. Methodology