SuppRankedAlign vs Culturelle: Amazon sales compared
Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.
On Amazon, Align brings in an estimated $3.2M/mo versus $2.6M/mo for Culturelle, about 22% more than its rival (modeled estimates, Oct 15, 2026). Culturelle actually moves more units (~111K vs ~86.9K a month), so Align's lead comes from higher prices or bigger packs. They meet in 2 Best Sellers lists, and Align out-sells Culturelle in every one. Culturelle has the higher average rating (4.76 vs 4.64).
Head to head
| Metric | Align | Culturelle |
|---|---|---|
| Est. revenue/mo | $3.2M | $2.6M |
| Est. units/mo | 86.9K | 111K |
| Overall rank (score) | #58 | #40 |
| Rank by est. revenue | #27 | #38 |
| SuppRanked score | 57.7 | 61.3 |
| Best-selling products | 11 | 9 |
| Categories ranked in | 2 | 5 |
| #1 category ranks | 0 | 0 |
| Avg rating | 4.64 | 4.76 |
| Total reviews | 57.8K | 94.3K |
| Gummy share | 27% | 22% |
Shared categories Est. revenue/mo in each Best Sellers top 100 · best position
| Category | Align | Culturelle |
|---|---|---|
| Probiotics | $2.9M | $2.3M |
| Digestive Supplements | $2.5M | $2.5M |
Top products
Align
Culturelle
FAQ
Which sells more on Amazon, Align or Culturelle?
By SuppRanked's estimates, Align sells more: about $3.2M/mo in Amazon revenue versus $2.6M/mo for Culturelle. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
Who sells more probiotics on Amazon, Align or Culturelle?
In the Probiotics Best Sellers top 100, Align leads with ~$2.9M/mo estimated, against ~$2.3M/mo for Culturelle. Estimates only.