Culturelle vs Benefiber: Amazon sales compared

Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.

On Amazon, Culturelle brings in an estimated $2.6M/mo versus $1.8M/mo for Benefiber, about 49% more than its rival (modeled estimates, Oct 15, 2026). Culturelle also sells more units (~111K vs ~91.5K a month) across 9 ranked products to 7. They meet in 2 Best Sellers lists: Culturelle leads in 1 and Benefiber in 1. Culturelle has the higher average rating (4.76 vs 4.61).

Head to head

MetricCulturelleBenefiber
Est. revenue/mo$2.6M$1.8M
Est. units/mo111K91.5K
Overall rank (score)#40#50
Rank by est. revenue#38#61
SuppRanked score61.359.2
Best-selling products97
Categories ranked in53
#1 category ranks00
Avg rating4.764.61
Total reviews94.3K77.5K
Gummy share22%29%

Shared categories Est. revenue/mo in each Best Sellers top 100 · best position

CategoryCulturelleBenefiberBest rank
Digestive Supplements$2.5M$1.6M#10 / #13
Dietary Fiber$60K$1.3M#48 / #4

Top products

Estimates, not official Amazon data. Rankings and revenue are modeled from public Amazon Best Sellers lists and list prices (units × price, before returns, discounts and fees; not profit) and may differ from real sales. How it works.

FAQ

Which sells more on Amazon, Culturelle or Benefiber?

By SuppRanked's estimates, Culturelle sells more: about $2.6M/mo in Amazon revenue versus $1.8M/mo for Benefiber. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.

Who sells more digestive supplements on Amazon, Culturelle or Benefiber?

In the Digestive Supplements Best Sellers top 100, Culturelle leads with ~$2.5M/mo estimated, against ~$1.6M/mo for Benefiber. Estimates only.

More comparisons