SuppRankedLemme vs Natrol: Amazon sales compared
Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.
On Amazon, Lemme brings in an estimated $6M/mo versus $3.1M/mo for Natrol, about 94% more than its rival (modeled estimates, Oct 15, 2026). Natrol actually moves more units (~248K vs ~199K a month), so Lemme's lead comes from higher prices or bigger packs. They meet in 3 Best Sellers lists: Lemme leads in 2 and Natrol in 1.
Head to head
| Metric | Lemme | Natrol |
|---|---|---|
| Est. revenue/mo | $6M | $3.1M |
| Est. units/mo | 199K | 248K |
| Overall rank (score) | #38 | #39 |
| Rank by est. revenue | #21 | #57 |
| SuppRanked score | 61.4 | 60.7 |
| Best-selling products | 21 | 27 |
| Categories ranked in | 28 | 10 |
| #1 category ranks | 0 | 0 |
| Gummy share | 67% | 26% |
Shared categories Est. revenue/mo in each Best Sellers top 100 · best position
| Category | Lemme | Natrol |
|---|---|---|
| Sleep Supplements | $1.6M | $2.4M |
| Vitamins, Minerals & Supplements | $1.6M | $494K |
| B7 (Biotin) | $225K | $113K |
Top products
Lemme
Natrol
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FAQ
Which sells more on Amazon, Lemme or Natrol?
By SuppRanked's estimates, Lemme sells more: about $6M/mo in Amazon revenue versus $3.1M/mo for Natrol. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
Who sells more sleep supplements on Amazon, Lemme or Natrol?
In the Sleep Supplements Best Sellers top 100, Natrol leads with ~$2.4M/mo estimated, against ~$1.6M/mo for Lemme. Estimates only.