SuppRankedMetamucil vs NOW Foods: Amazon sales compared
By SuppRanked's estimates, NOW Foods brings in about $16M/mo on Amazon versus $9.8M/mo for Metamucil (about 63% more), on ~1M vs ~327K units a month. They meet in 6 lists or markets, and Metamucil leads in every one despite the smaller total (est.).
Side by side
| Metric | Metamucil | NOW Foods |
|---|---|---|
| Est. revenue/mo | $9.8M | $16M |
| Est. units/mo | 327K | 1M |
| Rank by est. revenue | #12 | #7 |
| SuppRanked rank | #27 | #1 |
| Best-selling products | 22 | 506 |
| Lists ranked in | 9 | 163 |
| #1 list ranks | 1 | 6 |
Head to head where they compete Est. revenue/mo in each list or market · position by est. revenue
| List / market | Metamucil | NOW Foods |
|---|---|---|
| Psyllium List | $5.3M | $1.1M |
| Fiber & Psyllium Market | $6.4M | $21K |
| Herbal Supplements List | $4.7M | $1.5M |
| Digestive Supplements List | $3.8M | $375K |
| Dietary Fiber List | $2.5M | $37K |
| Prebiotics List | $1.8M | $104K |
History Est. revenue/mo by day · like-for-like, gaps where data changed · how
Metamucil
NOW Foods
Top products By est. revenue/mo
Metamucil
- Metamucil 4-in-1 Psyllium Husk Fiber Supplement, Sugar-Free, 180… · ~$1.9M/mo est.
- Metamucil Fiber Gummies for Adults, No Sugar Added Orange Flavor, 5g… · ~$1.8M/mo est.
- Metamucil, Psyllium Husk GLP-1 Friendly Fiber Capsules, 300 Capsules… · ~$1.8M/mo est.
NOW Foods
- Now Supplements, Magnesium Glycinate 100 mg, 180 Tabs · ~$490K/mo est.
- Now Supplements, Psyllium Husk Caps 500mg, Intestinal Health*, 200… · ~$385K/mo est.
- Now Supplements, Probiotic-10™, 25 Billion, with 10 Strains, 100 Veg… · ~$375K/mo est.
Watch this rivalry weekly
Rank and est. sales changes for both brands, or every brand as a CSV.
FAQ
Which sells more on Amazon, Metamucil or NOW Foods?
By SuppRanked's estimates, NOW Foods sells more: about $16M/mo in Amazon revenue versus $9.8M/mo for Metamucil, and ~1M vs ~327K units a month. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 18, 2026), not official Amazon sales data.
Who sells more psyllium on Amazon, Metamucil or NOW Foods?
In Psyllium, the Best Sellers list where they compete most, Metamucil leads with ~$5.3M/mo against ~$1.1M/mo for NOW Foods. Modeled estimates, October 18, 2026, not Amazon data.