SuppRankedMuscle Milk vs Atkins: Amazon sales compared
Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.
On Amazon, Muscle Milk brings in an estimated $2M/mo versus $1.6M/mo for Atkins, about 24% more than its rival (modeled estimates, Oct 15, 2026). Atkins actually moves more units (~73K vs ~65.6K a month), so Muscle Milk's lead comes from higher prices or bigger packs. They meet in 4 Best Sellers lists, and Muscle Milk out-sells Atkins in every one.
Head to head
| Metric | Muscle Milk | Atkins |
|---|---|---|
| Est. revenue/mo | $2M | $1.6M |
| Est. units/mo | 65.6K | 73K |
| Overall rank (score) | #77 | #80 |
| Rank by est. revenue | #88 | #106 |
| SuppRanked score | 53.9 | 53.5 |
| Best-selling products | 11 | 14 |
| Categories ranked in | 7 | 6 |
| #1 category ranks | 0 | 0 |
| Gummy share | 0% | 0% |
Shared categories Est. revenue/mo in each Best Sellers top 100 · best position
| Category | Muscle Milk | Atkins |
|---|---|---|
| Ready-to-Drink Protein | $1.2M | $1M |
| Protein | $1.2M | $890K |
| Sports Nutrition | $1.2M | $662K |
| Diet & Sports Nutrition | $706K | $315K |
Top products
Muscle Milk
Atkins
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FAQ
Which sells more on Amazon, Muscle Milk or Atkins?
By SuppRanked's estimates, Muscle Milk sells more: about $2M/mo in Amazon revenue versus $1.6M/mo for Atkins. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
Who sells more ready-to-drink protein on Amazon, Muscle Milk or Atkins?
In the Ready-to-Drink Protein Best Sellers top 100, Muscle Milk leads with ~$1.2M/mo estimated, against ~$1M/mo for Atkins. Estimates only.