SuppRankedNature's Way vs AZO: Amazon sales compared
Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.
On Amazon, Nature's Way brings in an estimated $5.2M/mo versus $2.4M/mo for AZO, about 2.2× as much as its rival (modeled estimates, Oct 15, 2026). Nature's Way also sells more units (~348K vs ~147K a month) across 141 ranked products to 8. They meet in 7 Best Sellers lists: Nature's Way leads in 3 and AZO in 4.
Head to head
| Metric | Nature's Way | AZO |
|---|---|---|
| Est. revenue/mo | $5.2M | $2.4M |
| Est. units/mo | 348K | 147K |
| Overall rank (score) | #12 | #61 |
| Rank by est. revenue | #25 | #73 |
| SuppRanked score | 73.1 | 56.3 |
| Best-selling products | 141 | 8 |
| Categories ranked in | 83 | 7 |
| #1 category ranks | 4 | 1 |
| Gummy share | 6% | 12% |
Shared categories Est. revenue/mo in each Best Sellers top 100 · best position
| Category | Nature's Way | AZO |
|---|---|---|
| Herbal Supplements | $1.4M | $1.6M |
| Fruit Extracts | $1.6M | $1.2M |
| Vitamins, Minerals & Supplements | $1.3M | $678K |
| Cranberry | $45K | $1.2M |
| Probiotics | $285K | $782K |
| Digestive Supplements | $210K | $782K |
| Black Cohosh | $71K | $4K |
Top products
Nature's Way
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FAQ
Which sells more on Amazon, Nature's Way or AZO?
By SuppRanked's estimates, Nature's Way sells more: about $5.2M/mo in Amazon revenue versus $2.4M/mo for AZO. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
Who sells more herbal supplements on Amazon, Nature's Way or AZO?
In the Herbal Supplements Best Sellers top 100, AZO leads with ~$1.6M/mo estimated, against ~$1.4M/mo for Nature's Way. Estimates only.