SuppRankedTop 10 carotenoids brands on Amazon (estimated revenue)
Ranked by estimated monthly revenue from Amazon's Carotenoids Best Sellers top 100. Updated October 15, 2026.
Macuhealth is the top-selling carotenoids brand on Amazon by estimated revenue, at about $6.3M/mo from 7 products in the Carotenoids Best Sellers top 100. That is about 6.6× as much as #2 claroxan (~$950K/mo). The list is fairly concentrated: the top 3 brands take about 48% of its estimated sales and the top 10 about 70%, spread across 30 brands in total. All figures are modeled estimates, not Amazon data.
| # | Brand | Est. revenue/mo |
|---|---|---|
| 1 | Macuhealth38% share · best #1 | $6.3M |
| 2 | claroxan6% share · best #51 | $950K |
| 3 | Visisharp4% share · best #35 | $736K |
| 4 | Designs for Health4% share · best #10 | $656K |
| 5 | Visishield4% share · best #36 | $584K |
| 6 | Nature's Way3% share · best #61 | $519K |
| 7 | Physician's CHOICE3% share · best #2 | $503K |
| 8 | Shaklee3% share · best #19 | $459K |
| 9 | Simply Nature's3% share · best #21 | $452K |
| 10 | Swanson3% share · best #9 | $441K |
The top 10, brand by brand
1. Macuhealth
~$6.3M/mo est. revenue (38% of this list) and ~73.2K units/mo from 7 products; best position #1. Its highest-ranked product here is Macuhealth Triple Carotenoid Formula - Eye Vitamins for Adults, 90 Softgels… at #1. Overall it ranks #194 of 3,479 brands.
2. claroxan
~$950K/mo est. revenue (6% of this list) and ~3.1K units/mo from 1 product; best position #51. Its highest-ranked product here is claroxan Advanced (4) at #51. Overall it ranks #2298 of 3,479 brands.
3. Visisharp
~$736K/mo est. revenue (4% of this list) and ~14.1K units/mo from 4 products; best position #35. Its highest-ranked product here is Visisharp Capsules, Official Visisharp Supplement Pills with All Natural… at #35. Overall it ranks #813 of 3,479 brands.
4. Designs for Health
~$656K/mo est. revenue (4% of this list) and ~9.7K units/mo from 1 product; best position #10. Its highest-ranked product here is Designs for Health OcuForce, Eye Health Support Supplement, 60 Capsules | Help… at #10. Overall it ranks #26 of 3,479 brands.
5. Visishield
~$584K/mo est. revenue (4% of this list) and ~13.7K units/mo from 4 products; best position #36. Its highest-ranked product here is Visishield Capsules, Official Visishield Supplement Pills with All Natural… at #36. Overall it ranks #827 of 3,479 brands.
6. Nature's Way
~$519K/mo est. revenue (3% of this list) and ~2.7K units/mo from 1 product; best position #61. Its highest-ranked product here is Nature's Way, Ginkgold Eyes, 60 Vegan Tablets (Pack of 4) at #61. Overall it ranks #12 of 3,479 brands.
7. Physician's CHOICE
~$503K/mo est. revenue (3% of this list) and ~30K units/mo from 1 product; best position #2. Its highest-ranked product here is Physician's Choice Eye Health - Lutein, Zeaxanthin & Bilberry Extract… at #2. Overall it ranks #37 of 3,479 brands.
8. Shaklee
~$459K/mo est. revenue (3% of this list) and ~6.2K units/mo from 1 product; best position #19. Its highest-ranked product here is Shaklee - CarotoMax - Advanced Eye Health Formula - 90 Softgels | Advanced… at #19. Overall it ranks #790 of 3,479 brands.
9. Simply Nature's
~$452K/mo est. revenue (3% of this list) and ~11K units/mo from 2 products; best position #21. Its highest-ranked product here is Simply Nature's Pledge Macu MD Eye Vitamins for Vision, 3-Month Supply… at #21. Overall it ranks #225 of 3,479 brands.
10. Swanson
~$441K/mo est. revenue (3% of this list) and ~28.2K units/mo from 4 products; best position #9. Its highest-ranked product here is Swanson Betatene Natural Mixed Carotenoids, 60 Softgels | A Patented Form of… at #9. Overall it ranks #14 of 3,479 brands.
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Full Carotenoids ranking
All 30 brands in the list, ordered by rank strength, plus the top 10 products.
See all Carotenoids brands →