Top 10 endurance & energy bars brands on Amazon (estimated revenue)

Ranked by estimated monthly revenue from Amazon's Endurance & Energy Bars Best Sellers top 100. Updated October 15, 2026.

CLIF is the top-selling endurance & energy bars brand on Amazon by estimated revenue, at about $1.4M/mo from 22 products in the Endurance & Energy Bars Best Sellers top 100. That is about 81% more than #2 Honey Stinger (~$763K/mo). The list is tightly concentrated: the top 3 brands take about 60% of its estimated sales and the top 10 about 75%, spread across 43 brands in total. All figures are modeled estimates, not Amazon data.

#BrandEst. revenue/moShare of listEst. units/moProductsBest rank
1CLIF36% share · best #2$1.4M36%70.3K22#2
2Honey Stinger20% share · best #1$763K20%37.3K4#1
3Skratch4% share · best #6$135K4%4.1K2#6
4StemForte3% share · best #91$104K3%5211#91
5Thunderbird3% share · best #11$96K3%3.9K2#11
6KIND2% share · best #13$90K2%3.6K3#13
7Verb2% share · best #9$79K2%2.6K1#9
8JAMBAR2% share · best #15$72K2%3.2K2#15
9BARE2% share · best #10$70K2%2K2#10
10Maurten2% share · best #14$69K2%1.9K1#14
Estimates, not Amazon data. Modeled from public Best Sellers ranks and list prices; not profit. How it works

The top 10, brand by brand

1. CLIF

~$1.4M/mo est. revenue (36% of this list) and ~70.3K units/mo from 22 products; best position #2. Its highest-ranked product here is CLIF BAR Protein Energy Bars, Chocolate Chip, 15ct | 10g Protein, Made with… at #2. Overall it ranks #42 of 3,479 brands.

2. Honey Stinger

~$763K/mo est. revenue (20% of this list) and ~37.3K units/mo from 4 products; best position #1. Its highest-ranked product here is Honey Stinger Organic Honey Waffle, Energy Stroopwafel for Exercise, Endurance… at #1. Overall it ranks #92 of 3,479 brands.

3. Skratch

~$135K/mo est. revenue (4% of this list) and ~4.1K units/mo from 2 products; best position #6. Its highest-ranked product here is Skratch Labs Energy Bars, Variety Pack, 12 Bars | Sports fuel for endurance… at #6. Overall it ranks #276 of 3,479 brands.

4. StemForte

~$104K/mo est. revenue (3% of this list) and ~521 units/mo from 1 product; best position #91. Its highest-ranked product here is StemForte Plus Stem Cell Nutritional Supplements for Men, Women - Two Bottles… at #91. Overall it ranks #2126 of 3,479 brands.

5. Thunderbird

~$96K/mo est. revenue (3% of this list) and ~3.9K units/mo from 2 products; best position #11. Its highest-ranked product here is Thunderbird Real Food Energy Bars, Bar Cashew Fig Carrot, 1.7 Ounce, Fruit &… at #11. Overall it ranks #811 of 3,479 brands.

6. KIND

~$90K/mo est. revenue (2% of this list) and ~3.6K units/mo from 3 products; best position #13. Its highest-ranked product here is KIND Healthy Grains Energy Bars Variety Pack, Gluten Free, Healthy Snacks, Dark… at #13. Overall it ranks #829 of 3,479 brands.

7. Verb

~$79K/mo est. revenue (2% of this list) and ~2.6K units/mo from 1 product; best position #9. Its highest-ranked product here is Verb Caffeinated Energy Bars Peanut Butter Cookie (26g, Pack of 16)… at #9. Overall it ranks #1017 of 3,479 brands.

8. JAMBAR

~$72K/mo est. revenue (2% of this list) and ~3.2K units/mo from 2 products; best position #15. Its highest-ranked product here is JAMBAR Energy Bars, Organic Protein Bars, Gluten Free Snacks, Healthy Snacks… at #15. Overall it ranks #873 of 3,479 brands.

9. BARE

~$70K/mo est. revenue (2% of this list) and ~2K units/mo from 2 products; best position #10. Its highest-ranked product here is BARE PERFORMANCE NUTRITION Go Bar, Oat Based Endurance Training Snack 36g of… at #10. Overall it ranks #166 of 3,479 brands.

10. Maurten

~$69K/mo est. revenue (2% of this list) and ~1.9K units/mo from 1 product; best position #14. Its highest-ranked product here is Maurten Energy Bar Mix Box 6x Solid 160, 6x Solid C160 - Box with 2 Mini-Bars… at #14. Overall it ranks #578 of 3,479 brands.

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