Top 10 holy basil brands on Amazon (estimated revenue)

Ranked by estimated monthly revenue from Amazon's Holy Basil Best Sellers top 100. Updated October 15, 2026.

Ayurvedic is the top-selling holy basil brand on Amazon by estimated revenue, at about $113K/mo from 1 product in the Holy Basil Best Sellers top 100. That is about 3.8× as much as #2 ORGANIC INDIA (~$30K/mo). The list is tightly concentrated: the top 3 brands take about 53% of its estimated sales and the top 10 about 73%, spread across 54 brands in total. All figures are modeled estimates, not Amazon data.

#BrandEst. revenue/moShare of listEst. units/moProductsBest rank
1Ayurvedic35% share · best #1$113K35%3.5K1#1
2ORGANIC INDIA9% share · best #3$30K9%8501#3
3Gaia Herbs9% share · best #5$29K9%5732#5
4Himalaya5% share · best #4$18K5%7501#4
5Zazzee3% share · best #11$11K3%4501#11
6Efioist3% share · best #9$9K3%5272#9
7EYHBQIA3% share · best #12$9K3%5445#12
8Nutraharmony3% share · best #57$8K3%2684#57
9Nutricost2% share · best #10$6K2%4501#10
10ONE2% share · best #70$5K2%1282#70
Estimates, not Amazon data. Modeled from public Best Sellers ranks and list prices; not profit. How it works

The top 10, brand by brand

1. Ayurvedic

~$113K/mo est. revenue (35% of this list) and ~3.5K units/mo from 1 product; best position #1. Its highest-ranked product here is Ayurvedic Hormone Balance for Women | Cortisol Reducer | Mood, Energy, Stress… at #1. Overall it ranks #745 of 3,479 brands.

2. ORGANIC INDIA

~$30K/mo est. revenue (9% of this list) and ~850 units/mo from 1 product; best position #3. Its highest-ranked product here is ORGANIC INDIA Tulsi Holy Basil Capsules, Holy Basil Extract, 180 Capsules… at #3. Overall it ranks #136 of 3,479 brands.

3. Gaia Herbs

~$29K/mo est. revenue (9% of this list) and ~573 units/mo from 2 products; best position #5. Its highest-ranked product here is Gaia Herbs Holy Basil Leaf, 120 Vegan Capsules, 60 Servings | Tulsi is… at #5. Overall it ranks #63 of 3,479 brands.

4. Himalaya

~$18K/mo est. revenue (5% of this list) and ~750 units/mo from 1 product; best position #4. Its highest-ranked product here is Himalaya Holy Basil Supplement, Reduce Cortisol, 720mg, 60 Capsules | Support… at #4. Overall it ranks #87 of 3,479 brands.

5. Zazzee

~$11K/mo est. revenue (3% of this list) and ~450 units/mo from 1 product; best position #11. Its highest-ranked product here is Zazzee USDA Organic Tulsi Holy Basil 20:1 Extract, 2.5% Ursolic Acid, Vegan… at #11. Overall it ranks #37 of 3,479 brands.

6. Efioist

~$9K/mo est. revenue (3% of this list) and ~527 units/mo from 2 products; best position #9. Its highest-ranked product here is Efioist Cortisol Supplement for Women, Hormone Harmony for Women, 60 Capsules… at #9. Overall it ranks #1898 of 3,479 brands.

7. EYHBQIA

~$9K/mo est. revenue (3% of this list) and ~544 units/mo from 5 products; best position #12. Its highest-ranked product here is EYHBQIA Ultimate Calm Drink Mix - Super Cortisol Reducer Supplement, Magnesium… at #12. Overall it ranks #1799 of 3,479 brands.

8. Nutraharmony

~$8K/mo est. revenue (3% of this list) and ~268 units/mo from 4 products; best position #57. Its highest-ranked product here is NUTRAHARMONY Cortisol & Menopause Support Supplement at #57. Overall it ranks #134 of 3,479 brands.

9. Nutricost

~$6K/mo est. revenue (2% of this list) and ~450 units/mo from 1 product; best position #10. Its highest-ranked product here is Nutricost Holy Basil Capsules 500mg, 120 Vegetarian Capsules, Gluten-Free… at #10. Overall it ranks #2 of 3,479 brands.

10. ONE

~$5K/mo est. revenue (2% of this list) and ~128 units/mo from 2 products; best position #70. Its highest-ranked product here is One Planet Nutrition Nano Holy Basil 250 mg Veggie Capsules (120 Servings)… at #70. Overall it ranks #221 of 3,479 brands.

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