Top 10 ready-to-drink shakes brands on Amazon (estimated revenue)

Ranked by estimated monthly revenue from Amazon's Ready-to-Drink Shakes Best Sellers top 100. Updated October 15, 2026.

Glucerna is the top-selling ready-to-drink shakes brand on Amazon by estimated revenue, at about $680K/mo from 2 products in the Ready-to-Drink Shakes Best Sellers top 100. That is about 19% more than #2 BUBS (~$570K/mo). The list is tightly concentrated: the top 3 brands take about 68% of its estimated sales and the top 10 about 91%, spread across 49 brands in total. All figures are modeled estimates, not Amazon data.

#BrandEst. revenue/moShare of listEst. units/moProductsBest rank
1Glucerna26% share · best #2$680K26%15.1K2#2
2BUBS22% share · best #3$570K22%12.1K1#3
3SlimFast20% share · best #1$510K20%25.4K8#1
4Huel14% share · best #5$371K14%6.2K1#5
5Almased3% share · best #17$67K3%7344#17
6Herbalife2% share · best #27$42K2%4885#27
7GNC2% share · best #10$40K2%1.1K7#10
8Atkins1% share · best #7$29K1%1.3K7#7
9Labrada1% share · best #14$20K1%3632#14
10Equilife1% share · best #9$19K1%3631#9
Estimates, not Amazon data. Modeled from public Best Sellers ranks and list prices; not profit. How it works

The top 10, brand by brand

1. Glucerna

~$680K/mo est. revenue (26% of this list) and ~15.1K units/mo from 2 products; best position #2. Its highest-ranked product here is Glucerna Original Nutrition Shake to Support Blood Sugar Management | Diabetes… at #2. Overall it ranks #234 of 3,479 brands.

2. BUBS

~$570K/mo est. revenue (22% of this list) and ~12.1K units/mo from 1 product; best position #3. Its highest-ranked product here is BUBS Naturals Collagen Peptides Powder, Collagen for Women & Men, Hydrolyzed… at #3. Overall it ranks #383 of 3,479 brands.

3. SlimFast

~$510K/mo est. revenue (20% of this list) and ~25.4K units/mo from 8 products; best position #1. Its highest-ranked product here is SlimFast Protein Shake, Chocolate- 20g Protein, Meal Replacement Shake Ready to… at #1. Overall it ranks #206 of 3,479 brands.

4. Huel

~$371K/mo est. revenue (14% of this list) and ~6.2K units/mo from 1 product; best position #5. Its highest-ranked product here is Huel Black Edition | Chocolate 40g Vegan Protein Powder | Meal Replacement | 17… at #5. Overall it ranks #323 of 3,479 brands.

5. Almased

~$67K/mo est. revenue (3% of this list) and ~734 units/mo from 4 products; best position #17. Its highest-ranked product here is Almased Vanilla Meal Replacement Shake - Low-Glycemic High Plant Base Protein… at #17. Overall it ranks #1078 of 3,479 brands.

6. Herbalife

~$42K/mo est. revenue (2% of this list) and ~488 units/mo from 5 products; best position #27. Its highest-ranked product here is Herbalife HERBALIFE Protein Drink Mix: Vanilla flavor 840g, Nutrient Dense… at #27. Overall it ranks #1214 of 3,479 brands.

7. GNC

~$40K/mo est. revenue (2% of this list) and ~1.1K units/mo from 7 products; best position #10. Its highest-ranked product here is GNC Total Lean Shake 25, Swiss Chocolate, Zero Added Sugar, 12 Bottles… at #10. Overall it ranks #54 of 3,479 brands.

8. Atkins

~$29K/mo est. revenue (1% of this list) and ~1.3K units/mo from 7 products; best position #7. Its highest-ranked product here is Atkins Pumpkin Spice Latte, 15g Protein, 3g Net Carbs, 1g Sugar, Low Glycemic… at #7. Overall it ranks #115 of 3,479 brands.

9. Labrada

~$20K/mo est. revenue (1% of this list) and ~363 units/mo from 2 products; best position #14. Its highest-ranked product here is LABRADA Lean Body Ready-to-Drink Orange Creamsicle Protein Shake, 40g Protein… at #14. Overall it ranks #528 of 3,479 brands.

10. Equilife

~$19K/mo est. revenue (1% of this list) and ~363 units/mo from 1 product; best position #9. Its highest-ranked product here is Equilife Daily Nutritional Support Multivitamin, Chocolate, 14 Servings… at #9. Overall it ranks #2355 of 3,479 brands.

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