SuppRankedTop 10 valerian brands on Amazon (estimated revenue)
Ranked by estimated monthly revenue from Amazon's Valerian Best Sellers top 100. Updated October 15, 2026.
Nested Naturals is the top-selling valerian brand on Amazon by estimated revenue, at about $450K/mo from 1 product in the Valerian Best Sellers top 100. That is about 17% more than #2 Primal Harvest (~$385K/mo). The list is fragmented: the top 3 brands take about 15% of its estimated sales and the top 10 about 38%, spread across 66 brands in total. About 8% of the products are gummies. All figures are modeled estimates, not Amazon data.
| # | Brand | Est. revenue/mo |
|---|---|---|
| 1 | Nested Naturals6% share · best #3 | $450K |
| 2 | Primal Harvest5% share · best #7 | $385K |
| 3 | Nature's Way4% share · best #28 | $314K |
| 4 | NOW Foods4% share · best #2 | $307K |
| 5 | Gaia Herbs4% share · best #14 | $298K |
| 6 | Carlyle4% share · best #4 | $287K |
| 7 | Herbal Roots3% share · best #13 | $259K |
| 8 | Zazzee3% share · best #11 | $254K |
| 9 | Oregon's3% share · best #21 | $248K |
| 10 | Herb Pharm3% share · best #6 | $242K |
The top 10, brand by brand
1. Nested Naturals
~$450K/mo est. revenue (6% of this list) and ~22.6K units/mo from 1 product; best position #3. Its highest-ranked product here is Nested Naturals Luna Sleep Aid - Non-Habit Forming Natural Sleeping Pills for… at #3. Overall it ranks #300 of 3,479 brands.
2. Primal Harvest
~$385K/mo est. revenue (5% of this list) and ~12.5K units/mo from 1 product; best position #7. Its highest-ranked product here is Primal Harvest Sleep - Daily Supplement, Gluten & Dairy Free, for Men & Women at #7. Overall it ranks #279 of 3,479 brands.
3. Nature's Way
~$314K/mo est. revenue (4% of this list) and ~17.4K units/mo from 5 products; best position #28. Its highest-ranked product here is Nature's Way Valerian Nighttime, Valerian Root Sleep Support*, 100 Tablets… at #28. Overall it ranks #12 of 3,479 brands.
4. NOW Foods
~$307K/mo est. revenue (4% of this list) and ~39.5K units/mo from 3 products; best position #2. Its highest-ranked product here is NOW Supplements, Valerian Root (Valeriana officinalis) 500 mg, 100 Veg Caps at #2. Overall it ranks #1 of 3,479 brands.
5. Gaia Herbs
~$298K/mo est. revenue (4% of this list) and ~11.7K units/mo from 3 products; best position #14. Its highest-ranked product here is Gaia Herbs Valerian Root, 60 Vegan Capsules, 30 Servings | Support for Calm &… at #14. Overall it ranks #39 of 3,479 brands.
6. Carlyle
~$287K/mo est. revenue (4% of this list) and ~18.5K units/mo from 1 product; best position #4. Its highest-ranked product here is Carlyle Valerian Root Extract Supplement | 240 Capsules | Traditional Herbal… at #4. Overall it ranks #5 of 3,479 brands.
7. Herbal Roots
~$259K/mo est. revenue (3% of this list) and ~8.1K units/mo from 1 product; best position #13. Its highest-ranked product here is Herbal Roots Pure Organic Valerian Root Capsules - Non-Habit Forming with no… at #13. Overall it ranks #144 of 3,479 brands.
8. Zazzee
~$254K/mo est. revenue (3% of this list) and ~9.1K units/mo from 1 product; best position #11. Its highest-ranked product here is Zazzee USDA Organic Valerian Root 10:1 Extract, 120 Vegan Capsules | 4 Month… at #11. Overall it ranks #22 of 3,479 brands.
9. Oregon's
~$248K/mo est. revenue (3% of this list) and ~10.2K units/mo from 2 products; best position #21. Its highest-ranked product here is Oregon's Wild Harvest Muscle Relax Organic Herbal Supplement Vegan Capsules… at #21. Overall it ranks #83 of 3,479 brands.
10. Herb Pharm
~$242K/mo est. revenue (3% of this list) and ~16.2K units/mo from 2 products; best position #6. Its highest-ranked product here is Herb Pharm Valerian Alcohol-Free Extract: Organic Liquid Glycerite for Sleep &… at #6. Overall it ranks #41 of 3,479 brands.
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Full Valerian ranking
All 66 brands in the list, ordered by rank strength, plus the top 10 products.
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