SuppRankedMicro Ingredients vs Vital Proteins: Amazon sales compared
By SuppRanked's estimates, Micro Ingredients brings in about $11.6M/mo on Amazon versus $7.9M/mo for Vital Proteins (about 46% more), on ~421K vs ~246K units a month. They meet in 4 lists and markets: Micro Ingredients leads in 2, Vital Proteins in 2 (est.).
Side by side
| Metric | Micro Ingredients | Vital Proteins |
|---|---|---|
| Est. revenue/mo | $11.6M | $7.9M |
| Est. units/mo | 421K | 246K |
| Rank by est. revenue | #10 | #18 |
| SuppRanked rank | #9 | #51 |
| Best-selling products | 123 | 6 |
| Lists ranked in | 86 | 4 |
| #1 list ranks | 2 | 1 |
Head to head where they compete Est. revenue/mo in each list or market · position by est. revenue
| List / market | Micro Ingredients | Vital Proteins |
|---|---|---|
| Collagen List | $1.4M | $7.8M |
| Collagen Peptides Market | $1.3M | $7.8M |
| Liver Extracts List | $36K | $17K |
| Beef Organ Supplements Market | $36K | $17K |
History Est. revenue/mo by day · like-for-like, gaps where data changed · how
Micro Ingredients
Vital Proteins
Top products By est. revenue/mo
Micro Ingredients
- Micro Ingredients Oil of Oregano with Black Seed Oil, 300 Softgels… · ~$979K/mo est.
- Micro Ingredients Multi Collagen Peptides Powder, 2lb (82 Servings)… · ~$749K/mo est.
- Micro Ingredients Astaxanthin 12mg Per Serving with MCT Oil, 120… · ~$699K/mo est.
Vital Proteins
- Vital Proteins Collagen Peptides Powder Advanced, Unflavored, 20oz… · ~$5.8M/mo est.
- Vital Proteins Collagen Peptides Powder, Unflavored, 9.33oz… · ~$1.4M/mo est.
- Vital Proteins Marine Collagen Peptides Powder Supplement, 7.8oz… · ~$471K/mo est.
Watch this rivalry weekly
Rank and est. sales changes for both brands, or every brand as a CSV.
FAQ
Which sells more on Amazon, Micro Ingredients or Vital Proteins?
By SuppRanked's estimates, Micro Ingredients sells more: about $11.6M/mo in Amazon revenue versus $7.9M/mo for Vital Proteins, and ~421K vs ~246K units a month. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 18, 2026), not official Amazon sales data.
Who sells more collagen on Amazon, Micro Ingredients or Vital Proteins?
In Collagen, the Best Sellers list where they compete most, Vital Proteins leads with ~$7.8M/mo against ~$1.4M/mo for Micro Ingredients. Modeled estimates, October 18, 2026, not Amazon data.