SuppRankedMicro Ingredients vs Pure Encapsulations: Amazon sales compared
By SuppRanked's estimates, Pure Encapsulations brings in about $24.3M/mo on Amazon versus $11.6M/mo for Micro Ingredients (about 2.1×), on ~741K vs ~421K units a month. They meet in 69 lists and markets: Pure Encapsulations leads in 58, Micro Ingredients in 11 (est.).
Side by side
| Metric | Micro Ingredients | Pure Encapsulations |
|---|---|---|
| Est. revenue/mo | $11.6M | $24.3M |
| Est. units/mo | 421K | 741K |
| Rank by est. revenue | #10 | #3 |
| SuppRanked rank | #9 | #4 |
| Best-selling products | 123 | 152 |
| Lists ranked in | 86 | 102 |
| #1 list ranks | 2 | 6 |
Head to head where they compete Est. revenue/mo in each list or market · position by est. revenue
| List / market | Micro Ingredients | Pure Encapsulations |
|---|---|---|
| Minerals List | $674K | $5.9M |
| Magnesium List | $674K | $4.6M |
| Vitamins List | $1.1M | $2.8M |
| Vitamin D3 Market | $1.2M | $2.6M |
| Vitamin D3 + K2 Market | $1.2M | $1.9M |
| Antioxidants List | $1.5M | $1.6M |
| Antioxidant Combinations List | $607K | $1M |
| Vitamin D3 & K2 List | $1.2M | $292K |
| Multi-Enzymes List | $555K | $910K |
| Herbal Supplements List | $1.1M | $218K |
| Enzymes List | $555K | $787K |
| B-Complex List | $202K | $866K |
History Est. revenue/mo by day · like-for-like, gaps where data changed · how
Micro Ingredients
Pure Encapsulations
Top products By est. revenue/mo
Micro Ingredients
- Micro Ingredients Oil of Oregano with Black Seed Oil, 300 Softgels… · ~$979K/mo est.
- Micro Ingredients Multi Collagen Peptides Powder, 2lb (82 Servings)… · ~$749K/mo est.
- Micro Ingredients Astaxanthin 12mg Per Serving with MCT Oil, 120… · ~$699K/mo est.
Pure Encapsulations
Watch this rivalry weekly
Rank and est. sales changes for both brands, or every brand as a CSV.
FAQ
Which sells more on Amazon, Micro Ingredients or Pure Encapsulations?
By SuppRanked's estimates, Pure Encapsulations sells more: about $24.3M/mo in Amazon revenue versus $11.6M/mo for Micro Ingredients, and ~741K vs ~421K units a month. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 18, 2026), not official Amazon sales data.
Who sells more minerals on Amazon, Micro Ingredients or Pure Encapsulations?
In Minerals, the Best Sellers list where they compete most, Pure Encapsulations leads with ~$5.9M/mo against ~$674K/mo for Micro Ingredients. Modeled estimates, October 18, 2026, not Amazon data.