SuppRankedOlly vs Pure Encapsulations: Amazon sales compared
By SuppRanked's estimates, Pure Encapsulations brings in about $24.3M/mo on Amazon versus $8.7M/mo for Olly (about 2.8×), on ~741K vs ~529K units a month. They meet in 21 lists and markets: Pure Encapsulations leads in 15, Olly in 6 (est.).
Side by side
| Metric | Olly | Pure Encapsulations |
|---|---|---|
| Est. revenue/mo | $8.7M | $24.3M |
| Est. units/mo | 529K | 741K |
| Rank by est. revenue | #13 | #3 |
| SuppRanked rank | #16 | #4 |
| Best-selling products | 49 | 152 |
| Lists ranked in | 30 | 102 |
| #1 list ranks | 1 | 6 |
Head to head where they compete Est. revenue/mo in each list or market · position by est. revenue
| List / market | Olly | Pure Encapsulations |
|---|---|---|
| Minerals List | $761K | $5.9M |
| Magnesium List | $342K | $4.6M |
| Vitamins List | $2M | $2.8M |
| Multivitamins Market | $1.9M | $1.7M |
| Blended Vitamin & Mineral Supplements List | $616K | $2.8M |
| Sleep Supplements List | $1.8M | $302K |
| Vitamin B List | $312K | $1.1M |
| Multi-Enzymes List | $63K | $910K |
| B12 List | $119K | $810K |
| Enzymes List | $63K | $787K |
| Vitamin D List | $160K | $688K |
| B7 (Biotin) List | $342K | $393K |
History Est. revenue/mo by day · like-for-like, gaps where data changed · how
Olly
Pure Encapsulations
Top products By est. revenue/mo
Olly
- OLLY Women's Multivitamin, Supports Overall Wellness,* Biotin - 130… · ~$591K/mo est.
- OLLY Ultra Strength Women's Multivitamin Softgels, Omega-3s - 60… · ~$475K/mo est.
- OLLY Prenatal Multivitamin Gummy, Daily Blend for Mommy & Baby - 84… · ~$422K/mo est.
Pure Encapsulations
Watch this rivalry weekly
Rank and est. sales changes for both brands, or every brand as a CSV.
FAQ
Which sells more on Amazon, Olly or Pure Encapsulations?
By SuppRanked's estimates, Pure Encapsulations sells more: about $24.3M/mo in Amazon revenue versus $8.7M/mo for Olly, and ~741K vs ~529K units a month. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 18, 2026), not official Amazon sales data.
Who sells more minerals on Amazon, Olly or Pure Encapsulations?
In Minerals, the Best Sellers list where they compete most, Pure Encapsulations leads with ~$5.9M/mo against ~$761K/mo for Olly. Modeled estimates, October 18, 2026, not Amazon data.