SuppRankedNature's Bounty vs Pure Encapsulations: Amazon sales compared
By SuppRanked's estimates, Pure Encapsulations brings in about $24.3M/mo on Amazon versus $12.9M/mo for Nature's Bounty (about 89% more), on ~741K vs ~1.2M units a month. They meet in 63 lists and markets: Pure Encapsulations leads in 35, Nature's Bounty in 28 (est.).
Side by side
| Metric | Nature's Bounty | Pure Encapsulations |
|---|---|---|
| Est. revenue/mo | $12.9M | $24.3M |
| Est. units/mo | 1.2M | 741K |
| Rank by est. revenue | #9 | #3 |
| SuppRanked rank | #5 | #4 |
| Best-selling products | 119 | 152 |
| Lists ranked in | 68 | 102 |
| #1 list ranks | 5 | 6 |
Head to head where they compete Est. revenue/mo in each list or market · position by est. revenue
| List / market | Nature's Bounty | Pure Encapsulations |
|---|---|---|
| Minerals List | $2.6M | $5.9M |
| Magnesium List | $1.8M | $4.6M |
| Vitamins List | $2.9M | $2.8M |
| Magnesium Glycinate Market | $1.2M | $4M |
| Vitamin B List | $2.9M | $1.1M |
| Vitamin D3 Market | $877K | $2.6M |
| B7 (Biotin) List | $2.2M | $393K |
| Multivitamins Market | $90K | $1.7M |
| Antioxidants List | $75K | $1.6M |
| Fish Oil (Omega-3) List | $1.1M | $520K |
| B12 List | $788K | $810K |
| Vitamin B12 Market | $768K | $810K |
History Est. revenue/mo by day · like-for-like, gaps where data changed · how
Nature's Bounty
Pure Encapsulations
Top products By est. revenue/mo
Nature's Bounty
- Nature’s Bounty High Absorption Magnesium Glycinate 240 mg Capsules… · ~$1.2M/mo est.
- Nature's Bounty Fish Oil 1200 Mg, Omega-3, 200 Softgels (Pack of 1)… · ~$644K/mo est.
- Nature's Bounty Magnesium 500 mg Tablets (Pack of 1) | High Potency… · ~$595K/mo est.
Pure Encapsulations
Watch this rivalry weekly
Rank and est. sales changes for both brands, or every brand as a CSV.
FAQ
Which sells more on Amazon, Nature's Bounty or Pure Encapsulations?
By SuppRanked's estimates, Pure Encapsulations sells more: about $24.3M/mo in Amazon revenue versus $12.9M/mo for Nature's Bounty, and ~741K vs ~1.2M units a month. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 18, 2026), not official Amazon sales data.
Who sells more minerals on Amazon, Nature's Bounty or Pure Encapsulations?
In Minerals, the Best Sellers list where they compete most, Pure Encapsulations leads with ~$5.9M/mo against ~$2.6M/mo for Nature's Bounty. Modeled estimates, October 18, 2026, not Amazon data.