SuppRankedNature's Bounty vs Ritual: Amazon sales compared
Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.
On Amazon, Nature's Bounty brings in an estimated $7.7M/mo versus $4.6M/mo for Ritual, about 67% more than its rival (modeled estimates, Oct 15, 2026). Nature's Bounty also sells more units (~743K vs ~107K a month) across 63 ranked products to 11. They meet in 10 Best Sellers lists: Nature's Bounty leads in 2 and Ritual in 8. Nature's Bounty has the higher average rating (4.67 vs 4.43).
Head to head
| Metric | Nature's Bounty | Ritual |
|---|---|---|
| Est. revenue/mo | $7.7M | $4.6M |
| Est. units/mo | 743K | 107K |
| Overall rank (score) | #4 | #37 |
| Rank by est. revenue | #10 | #18 |
| SuppRanked score | 89.4 | 62.1 |
| Best-selling products | 63 | 11 |
| Categories ranked in | 23 | 11 |
| #1 category ranks | 2 | 0 |
| Avg rating | 4.67 | 4.43 |
| Total reviews | 1.9M | 19.7K |
| Gummy share | 11% | 0% |
Shared categories Est. revenue/mo in each Best Sellers top 100 · best position
| Category | Nature's Bounty | Ritual |
|---|---|---|
| Vitamins, Minerals & Supplements | $3.3M | $1.9M |
| Vitamins | $2.1M | $2.6M |
| Prenatal Vitamins | $119K | $2.6M |
| Essential Fatty Acids | $1.2M | $126K |
| Multivitamins | $50K | $955K |
| Probiotics | $439K | $467K |
| Digestive Supplements | $321K | $467K |
| Ashwagandha | $116K | $178K |
| Iron | $108K | $140K |
| Omega Oils | $43K | $126K |
Top products
Nature's Bounty
Ritual
FAQ
Which sells more on Amazon, Nature's Bounty or Ritual?
By SuppRanked's estimates, Nature's Bounty sells more: about $7.7M/mo in Amazon revenue versus $4.6M/mo for Ritual. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
Who sells more Vitamins, Minerals & Supplements on Amazon, Nature's Bounty or Ritual?
In the Vitamins, Minerals & Supplements Best Sellers top 100, Nature's Bounty leads with ~$3.3M/mo estimated, against ~$1.9M/mo for Ritual. Estimates only.