SuppRankedNature's Bounty vs TRU: Amazon sales compared
Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.
On Amazon, Nature's Bounty brings in an estimated $7.7M/mo versus $1.5M/mo for TRU, about 5.1× as much as its rival (modeled estimates, Oct 15, 2026). Nature's Bounty also sells more units (~743K vs ~23.8K a month) across 63 ranked products to 2. They meet in 2 Best Sellers lists, and Nature's Bounty out-sells TRU in every one. Nature's Bounty has the higher average rating (4.67 vs 4.45).
Head to head
| Metric | Nature's Bounty | TRU |
|---|---|---|
| Est. revenue/mo | $7.7M | $1.5M |
| Est. units/mo | 743K | 23.8K |
| Overall rank (score) | #4 | #178 |
| Rank by est. revenue | #10 | #77 |
| SuppRanked score | 89.4 | 48.0 |
| Best-selling products | 63 | 2 |
| Categories ranked in | 23 | 2 |
| #1 category ranks | 2 | 0 |
| Avg rating | 4.67 | 4.45 |
| Total reviews | 1.9M | 9.4K |
| Gummy share | 11% | 0% |
Shared categories Est. revenue/mo in each Best Sellers top 100 · best position
Top products
Nature's Bounty
FAQ
Which sells more on Amazon, Nature's Bounty or TRU?
By SuppRanked's estimates, Nature's Bounty sells more: about $7.7M/mo in Amazon revenue versus $1.5M/mo for TRU. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
Who sells more Vitamin B on Amazon, Nature's Bounty or TRU?
In the Vitamin B Best Sellers top 100, Nature's Bounty leads with ~$2M/mo estimated, against ~$1.5M/mo for TRU. Estimates only.