SuppRankedNature Made vs TRU: Amazon sales compared
Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.
On Amazon, Nature Made brings in an estimated $15.6M/mo versus $1.5M/mo for TRU, roughly 10× as much as its rival (modeled estimates, Oct 15, 2026). Nature Made also sells more units (~1.1M vs ~23.8K a month) across 96 ranked products to 2. They meet in 2 Best Sellers lists, and Nature Made out-sells TRU in every one. Nature Made has the higher average rating (4.67 vs 4.45).
Head to head
| Metric | Nature Made | TRU |
|---|---|---|
| Est. revenue/mo | $15.6M | $1.5M |
| Est. units/mo | 1.1M | 23.8K |
| Overall rank (score) | #1 | #178 |
| Rank by est. revenue | #2 | #77 |
| SuppRanked score | 97.2 | 48.0 |
| Best-selling products | 96 | 2 |
| Categories ranked in | 26 | 2 |
| #1 category ranks | 2 | 0 |
| Avg rating | 4.67 | 4.45 |
| Total reviews | 1.3M | 9.4K |
| Gummy share | 31% | 0% |
Shared categories Est. revenue/mo in each Best Sellers top 100 · best position
Top products
Nature Made
FAQ
Which sells more on Amazon, Nature Made or TRU?
By SuppRanked's estimates, Nature Made sells more: about $15.6M/mo in Amazon revenue versus $1.5M/mo for TRU. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
Who sells more Vitamins on Amazon, Nature Made or TRU?
In the Vitamins Best Sellers top 100, Nature Made leads with ~$5.6M/mo estimated, against ~$915K/mo for TRU. Estimates only.