SuppRankedNordic Naturals vs Nature's Bounty: Amazon sales compared
Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.
On Amazon, Nordic Naturals brings in an estimated $9.2M/mo versus $7.7M/mo for Nature's Bounty, about 20% more than its rival (modeled estimates, Oct 15, 2026). Nature's Bounty actually moves more units (~743K vs ~258K a month), so Nordic Naturals's lead comes from higher prices or bigger packs. They meet in 8 Best Sellers lists: Nordic Naturals leads in 4 and Nature's Bounty in 4. Average ratings are close at 4.66 vs 4.67.
Head to head
| Metric | Nordic Naturals | Nature's Bounty |
|---|---|---|
| Est. revenue/mo | $9.2M | $7.7M |
| Est. units/mo | 258K | 743K |
| Overall rank (score) | #14 | #4 |
| Rank by est. revenue | #7 | #10 |
| SuppRanked score | 73.7 | 89.4 |
| Best-selling products | 37 | 63 |
| Categories ranked in | 10 | 23 |
| #1 category ranks | 2 | 2 |
| Avg rating | 4.66 | 4.67 |
| Total reviews | 249K | 1.9M |
| Gummy share | 19% | 11% |
Shared categories Est. revenue/mo in each Best Sellers top 100 · best position
| Category | Nordic Naturals | Nature's Bounty |
|---|---|---|
| Essential Fatty Acids | $6.3M | $1.2M |
| Omega Oils | $5.4M | $43K |
| Vitamins, Minerals & Supplements | $1.9M | $3.3M |
| Fish Oil (Omega-3) | $1.2M | $1.2M |
| Vitamin D | $245K | $739K |
| Zinc | $36K | $357K |
| Prenatal Vitamins | $189K | $119K |
| Vitamin C | $28K | $148K |
Top products
Nordic Naturals
Nature's Bounty
FAQ
Which sells more on Amazon, Nordic Naturals or Nature's Bounty?
By SuppRanked's estimates, Nordic Naturals sells more: about $9.2M/mo in Amazon revenue versus $7.7M/mo for Nature's Bounty. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
Who sells more essential fatty acids on Amazon, Nordic Naturals or Nature's Bounty?
In the Essential Fatty Acids Best Sellers top 100, Nordic Naturals leads with ~$6.3M/mo estimated, against ~$1.2M/mo for Nature's Bounty. Estimates only.