SuppRankedPure Encapsulations vs Nordic Naturals: Amazon sales compared
Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.
On Amazon, Pure Encapsulations brings in an estimated $15.6M/mo versus $9.2M/mo for Nordic Naturals, about 69% more than its rival (modeled estimates, Oct 15, 2026). Pure Encapsulations also sells more units (~489K vs ~258K a month) across 36 ranked products to 37. They meet in 10 Best Sellers lists: Pure Encapsulations leads in 5 and Nordic Naturals in 5. Pure Encapsulations has the higher average rating (4.72 vs 4.66).
Head to head
| Metric | Pure Encapsulations | Nordic Naturals |
|---|---|---|
| Est. revenue/mo | $15.6M | $9.2M |
| Est. units/mo | 489K | 258K |
| Overall rank (score) | #7 | #14 |
| Rank by est. revenue | #3 | #7 |
| SuppRanked score | 81.0 | 73.7 |
| Best-selling products | 36 | 37 |
| Categories ranked in | 23 | 10 |
| #1 category ranks | 3 | 2 |
| Avg rating | 4.72 | 4.66 |
| Total reviews | 19K | 249K |
| Gummy share | 0% | 19% |
Shared categories Est. revenue/mo in each Best Sellers top 100 · best position
| Category | Pure Encapsulations | Nordic Naturals |
|---|---|---|
| Vitamins, Minerals & Supplements | $7.2M | $1.9M |
| Essential Fatty Acids | $642K | $6.3M |
| Omega Oils | $642K | $5.4M |
| Fish Oil (Omega-3) | $995K | $1.2M |
| Vitamin D | $742K | $245K |
| Diet & Sports Nutrition | $346K | $422K |
| Vitamin D3 & K2 | $265K | $421K |
| Zinc | $624K | $36K |
| Prenatal Vitamins | $405K | $189K |
| Vitamin C | $122K | $28K |
Top products
Pure Encapsulations
Nordic Naturals
FAQ
Which sells more on Amazon, Pure Encapsulations or Nordic Naturals?
By SuppRanked's estimates, Pure Encapsulations sells more: about $15.6M/mo in Amazon revenue versus $9.2M/mo for Nordic Naturals. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
Who sells more Vitamins, Minerals & Supplements on Amazon, Pure Encapsulations or Nordic Naturals?
In the Vitamins, Minerals & Supplements Best Sellers top 100, Pure Encapsulations leads with ~$7.2M/mo estimated, against ~$1.9M/mo for Nordic Naturals. Estimates only.