Pure Encapsulations vs Physician's CHOICE: Amazon sales compared

Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.

On Amazon, Pure Encapsulations brings in an estimated $15.6M/mo versus $5.4M/mo for Physician's CHOICE, about 2.9× as much as its rival (modeled estimates, Oct 15, 2026). Pure Encapsulations also sells more units (~489K vs ~268K a month) across 36 ranked products to 9. They meet in 2 Best Sellers lists: Pure Encapsulations leads in 1 and Physician's CHOICE in 1. Pure Encapsulations has the higher average rating (4.72 vs 4.48).

Head to head

MetricPure EncapsulationsPhysician's CHOICE
Est. revenue/mo$15.6M$5.4M
Est. units/mo489K268K
Overall rank (score)#7#22
Rank by est. revenue#3#17
SuppRanked score81.067.5
Best-selling products369
Categories ranked in236
#1 category ranks32
Avg rating4.724.48
Total reviews19K321K
Gummy share0%11%

Shared categories Est. revenue/mo in each Best Sellers top 100 · best position

CategoryPure EncapsulationsPhysician's CHOICEBest rank
Vitamins, Minerals & Supplements$7.2M$4.7M#1 / #4
Ashwagandha$157K$188K#4 / #26

Top products

Estimates, not official Amazon data. Rankings and revenue are modeled from public Amazon Best Sellers lists and list prices (units × price, before returns, discounts and fees; not profit) and may differ from real sales. How it works.

FAQ

Which sells more on Amazon, Pure Encapsulations or Physician's CHOICE?

By SuppRanked's estimates, Pure Encapsulations sells more: about $15.6M/mo in Amazon revenue versus $5.4M/mo for Physician's CHOICE. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.

Who sells more Vitamins, Minerals & Supplements on Amazon, Pure Encapsulations or Physician's CHOICE?

In the Vitamins, Minerals & Supplements Best Sellers top 100, Pure Encapsulations leads with ~$7.2M/mo estimated, against ~$4.7M/mo for Physician's CHOICE. Estimates only.

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