SuppRankedPure Encapsulations vs Viva Naturals: Amazon sales compared
Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.
On Amazon, Pure Encapsulations brings in an estimated $15.6M/mo versus $1.5M/mo for Viva Naturals, roughly 10× as much as its rival (modeled estimates, Oct 15, 2026). Pure Encapsulations also sells more units (~489K vs ~43.2K a month) across 36 ranked products to 4. They meet in 3 Best Sellers lists: Pure Encapsulations leads in 1 and Viva Naturals in 2. Pure Encapsulations has the higher average rating (4.72 vs 4.55).
Head to head
| Metric | Pure Encapsulations | Viva Naturals |
|---|---|---|
| Est. revenue/mo | $15.6M | $1.5M |
| Est. units/mo | 489K | 43.2K |
| Overall rank (score) | #7 | #96 |
| Rank by est. revenue | #3 | #76 |
| SuppRanked score | 81.0 | 53.1 |
| Best-selling products | 36 | 4 |
| Categories ranked in | 23 | 4 |
| #1 category ranks | 3 | 0 |
| Avg rating | 4.72 | 4.55 |
| Total reviews | 19K | 78.5K |
| Gummy share | 0% | 0% |
Shared categories Est. revenue/mo in each Best Sellers top 100 · best position
| Category | Pure Encapsulations | Viva Naturals |
|---|---|---|
| Fish Oil (Omega-3) | $995K | $909K |
| Essential Fatty Acids | $642K | $909K |
| Herbal Supplements | $157K | $512K |
Top products
Pure Encapsulations
Viva Naturals
FAQ
Which sells more on Amazon, Pure Encapsulations or Viva Naturals?
By SuppRanked's estimates, Pure Encapsulations sells more: about $15.6M/mo in Amazon revenue versus $1.5M/mo for Viva Naturals. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
Who sells more fish oil (omega-3) on Amazon, Pure Encapsulations or Viva Naturals?
In the Fish Oil (Omega-3) Best Sellers top 100, Pure Encapsulations leads with ~$995K/mo estimated, against ~$909K/mo for Viva Naturals. Estimates only.