SuppRankedPure Encapsulations vs Centrum: Amazon sales compared
Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.
On Amazon, Pure Encapsulations brings in an estimated $15.6M/mo versus $3.1M/mo for Centrum, about 5.0× as much as its rival (modeled estimates, Oct 15, 2026). Pure Encapsulations also sells more units (~489K vs ~181K a month) across 36 ranked products to 11. They meet in 3 Best Sellers lists, and Pure Encapsulations out-sells Centrum in every one. Average ratings are close at 4.72 vs 4.75.
Head to head
| Metric | Pure Encapsulations | Centrum |
|---|---|---|
| Est. revenue/mo | $15.6M | $3.1M |
| Est. units/mo | 489K | 181K |
| Overall rank (score) | #7 | #31 |
| Rank by est. revenue | #3 | #28 |
| SuppRanked score | 81.0 | 63.9 |
| Best-selling products | 36 | 11 |
| Categories ranked in | 23 | 4 |
| #1 category ranks | 3 | 0 |
| Avg rating | 4.72 | 4.75 |
| Total reviews | 19K | 164K |
| Gummy share | 0% | 36% |
Shared categories Est. revenue/mo in each Best Sellers top 100 · best position
| Category | Pure Encapsulations | Centrum |
|---|---|---|
| Vitamins, Minerals & Supplements | $7.2M | $2.1M |
| Vitamins | $2.9M | $2.6M |
| Prenatal Vitamins | $405K | $79K |
Top products
Pure Encapsulations
FAQ
Which sells more on Amazon, Pure Encapsulations or Centrum?
By SuppRanked's estimates, Pure Encapsulations sells more: about $15.6M/mo in Amazon revenue versus $3.1M/mo for Centrum. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
Who sells more Vitamins, Minerals & Supplements on Amazon, Pure Encapsulations or Centrum?
In the Vitamins, Minerals & Supplements Best Sellers top 100, Pure Encapsulations leads with ~$7.2M/mo estimated, against ~$2.1M/mo for Centrum. Estimates only.