SuppRankedTHORNE vs Pure Encapsulations: Amazon sales compared
Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.
On Amazon, THORNE brings in an estimated $37.2M/mo versus $24.5M/mo for Pure Encapsulations, about 52% more than its rival (modeled estimates, Oct 15, 2026). THORNE also sells more units (~1.1M vs ~749K a month) across 100 ranked products to 152. They meet in 60 Best Sellers lists: THORNE leads in 40 and Pure Encapsulations in 20.
Head to head
| Metric | THORNE | Pure Encapsulations |
|---|---|---|
| Est. revenue/mo | $37.2M | $24.5M |
| Est. units/mo | 1.1M | 749K |
| Overall rank (score) | #6 | #4 |
| Rank by est. revenue | #1 | #3 |
| SuppRanked score | 80.1 | 81.5 |
| Best-selling products | 100 | 152 |
| Categories ranked in | 79 | 101 |
| #1 category ranks | 2 | 6 |
| Gummy share | 0% | 0% |
Shared categories Est. revenue/mo in each Best Sellers top 100 · best position
Top products
THORNE
Pure Encapsulations
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FAQ
Which sells more on Amazon, THORNE or Pure Encapsulations?
By SuppRanked's estimates, THORNE sells more: about $37.2M/mo in Amazon revenue versus $24.5M/mo for Pure Encapsulations. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
Who sells more Vitamins, Minerals & Supplements on Amazon, THORNE or Pure Encapsulations?
In the Vitamins, Minerals & Supplements Best Sellers top 100, THORNE leads with ~$11.1M/mo estimated, against ~$7.3M/mo for Pure Encapsulations. Estimates only.