Pure Encapsulations vs NOW Foods: Amazon sales compared

Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.

Pure Encapsulations · Est. revenue/mo$24.5M/mo#4 overall · 152 products NOW Foods · Est. revenue/mo$17.2M/mo#1 overall · 504 products

On Amazon, Pure Encapsulations brings in an estimated $24.5M/mo versus $17.2M/mo for NOW Foods, about 42% more than its rival (modeled estimates, Oct 15, 2026). NOW Foods actually moves more units (~1.1M vs ~749K a month), so Pure Encapsulations's lead comes from higher prices or bigger packs. They meet in 93 Best Sellers lists: Pure Encapsulations leads in 50 and NOW Foods in 43.

Head to head

MetricPure EncapsulationsNOW Foods
Est. revenue/mo$24.5M$17.2M
Est. units/mo749K1.1M
Overall rank (score)#4#1
Rank by est. revenue#3#6
SuppRanked score81.597.5
Best-selling products152504
Categories ranked in101162
#1 category ranks66
Gummy share0%0%

Shared categories Est. revenue/mo in each Best Sellers top 100 · best position

CategoryPure EncapsulationsNOW FoodsBest rank
Vitamins, Minerals & Supplements$7.3M$495K#1 / #50
Minerals$5.9M$722K#1 / #47
Magnesium$4.6M$835K#1 / #32
Blended Vitamin & Mineral Supplements$2.9M$1.5M#2 / #17
Vitamins$2.8M$330K#15 / #42
Antioxidants$1.4M$603K#11 / #83
Herbal Supplements$218K$1.6M#75 / #6
Enzymes$788K$831K#8 / #5
Amino Acids$790K$621K#28 / #13
Vitamin D$716K$692K#11 / #9
Multi-Enzymes$911K$470K#6 / #4
Vitamin B$1.2M$203K#11 / #81
B-Complex$1.1M$148K#4 / #38
Diet & Sports Nutrition$400K$782K#64 / #69
Zinc$681K$356K#2 / #13
Antioxidant Combinations$1M$5K#1 / #73
B12$803K$148K#13 / #29
Omega-3$342K$575K#43 / #3
Omega Oils$342K$556K#47 / #3
Essential Fatty Acids$342K$549K#82 / #8
Vitamin C$367K$499K#35 / #41
Polyphenols$618K$223K#14 / #32
CoQ10$243K$556K#21 / #23
Calcium$571K$120K#4 / #47
Saw Palmetto$134K$550K#48 / #6
Vitamin D3 & K2$292K$333K#13 / #8
Fish Oil (Omega-3)$520K$59K#15 / #18
Sleep Supplements$475K$102K#43 / #69
BCAAs$498K$45K#12 / #32
Iron$450K$74K#11 / #40
B7 (Biotin)$471K$51K#36 / #54
Flavonoids$438K$66K#6 / #17
Milk Thistle$112K$388K#31 / #3
Alpha Lipoic Acid$275K$193K#13 / #5
Lipid Supplements$72K$387K#13 / #2
Bromelain$60K$394K#10 / #2
Curcumin$248K$160K#14 / #12
B8 (Inositol)$166K$241K#18 / #6
L-Lysine$232K$172K#1 / #4
Glandular Extracts$348K$45K#14 / #52
L-Glutamine$270K$83K#4 / #3
Acetyl-L-Carnitine$106K$234K#29 / #6
Potassium$165K$147K#5 / #3
Chondroitin & Glucosamine$112K$196K#26 / #18
Chondroitin & Glucosamine Combinations$112K$158K#18 / #11
Cranberry$204K$65K#26 / #13
Acidophilus$144K$115K#53 / #27
L-Arginine$74K$171K#10 / #3
Ashwagandha$218K$24K#4 / #70
B3 (Niacin)$127K$114K#28 / #12
Lutein$103K$130K#18 / #11
Creatine$192K$33K#75 / #68
Vitamin E$56K$167K#17 / #11
5-HTP$84K$122K#24 / #1
Copper$188K$16K#1 / #2
Fruit Extracts$148K$56K#69 / #33
Choline$72K$126K#9 / #2
Hyaluronic Acid$68K$106K#4 / #2
B1 (Thiamine)$127K$38K#16 / #4
DHA Supplements$8K$131K#52 / #8
Selenium$81K$54K#2 / #5
Detox & Cleanse$122K$14K#72 / #91
B6 (Pyridoxal Phosphate)$71K$64K#10 / #13
Green Tea$49K$86K#21 / #4
French Maritime Pine Bark Extract$54K$75K#14 / #5
Vitamin A$80K$45K#2 / #3
L-Carnitine (Sports)$19K$98K#88 / #6
Thyroid Extracts$63K$53K#11 / #6
Chromium$64K$48K#6 / #7
MSM$27K$84K#19 / #3
Iodine$92K$13K#5 / #12
Ginger$49K$56K#33 / #5
Resveratrol$58K$44K#60 / #43
Ginkgo Biloba$59K$42K#16 / #7
B9 (Folic Acid)$31K$69K#18 / #9
Garlic$33K$52K#71 / #18
Evening Primrose$31K$53K#10 / #6
Trace Minerals$58K$26K#13 / #22
Licorice Root$71K$8K#2 / #16
Glucosamine$33K$46K#27 / #9
B5 (Pantothenic Acid)$22K$44K#3 / #1
7-Keto$38K$22K#9 / #5
Lycopene$12K$34K#28 / #6
Carnitine$19K$21K#15 / #11
Beta Carotenes$9K$29K#9 / #4
Olive Leaf$6K$31K#28 / #1
Black Currant Oil$3K$30K#21 / #2
Ginseng$10K$19K#89 / #17
EPA Supplements$7K$14K#11 / #18
Hawthorn$6K$13K#32 / #20
Black Cohosh$13K$3K#27 / #25
CLA$3K$11K#63 / #17
Bilberry$11K$1K#42 / #53

Top products

Pure Encapsulations

NOW Foods

As an Amazon Associate SuppRanked earns from qualifying purchases.

Estimates, not Amazon data. Modeled from public Best Sellers ranks and list prices; not profit. How it works

FAQ

Which sells more on Amazon, Pure Encapsulations or NOW Foods?

By SuppRanked's estimates, Pure Encapsulations sells more: about $24.5M/mo in Amazon revenue versus $17.2M/mo for NOW Foods. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.

Who sells more Vitamins, Minerals & Supplements on Amazon, Pure Encapsulations or NOW Foods?

In the Vitamins, Minerals & Supplements Best Sellers top 100, Pure Encapsulations leads with ~$7.3M/mo estimated, against ~$495K/mo for NOW Foods. Estimates only.

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